Revolutionising Gaming: Play Super Turns Players into Earners with Real Rewards

We are thrilled to welcome Masters’ Union alumni, Shouradeep Chakraborty and Upamanyu Chatterjee, to our campus for an engaging podcast hosted by PGP TBM Director Mahak Garg! As serial entrepreneurs, Shouradeep and Upamanyu made waves in the Ed-tech sector by founding CollegeShala, a community-driven platform that they successfully sold to Lecture Notes in 2022. Following this significant exit, they took their entrepreneurial spirit to Masters’ Union, where they launched India’s first gaming commerce platform as part of the #VentureInitiationProgramme Startup Challenge. Tune in to this podcast to gain valuable insights into their inspiring journey in entrepreneurship!

In a world where gaming is increasingly recognised as both an entertainment medium and a thriving industry, Play Super is leading the way in transforming player engagement. Founded at Master’s Union by the visionary duo Shouradeep and Upamanyu , this innovative startup allows gamers to earn and trade points for real-world rewards, such as Amazon vouchers, thereby enhancing the gaming experience.

Earn While You Play

Play Super has shifted the paradigm of gaming from mere entertainment to an interactive earning opportunity. Players can accumulate points while enjoying casual games, which can subsequently be redeemed for tangible rewards. This not only makes gaming more appealing but also creates a valuable marketing avenue for brands seeking to connect with an engaged consumer base.

Startup Success Story

The journey of Play Super exemplifies the entrepreneurial spirit and innovative thinking required to succeed in today’s competitive landscape. Having secured over $200,000 in funding, with an additional $1.7 million in the pipeline, the startup is well-positioned for substantial growth. The founders’ transition from their previous successful ventures to pursuing an MBA at Master’s Union has been instrumental, providing them with essential skills, insights, and a robust network critical for their startup journey.

The Founders' Vision

Shaep and Opam Manu are keenly aware of the vast market potential within India, which boasts 450 million mobile gamers. They recognise that gamers are not merely players but also active consumers, thus creating a new marketing landscape that brands can harness. This shift in perception encourages businesses to view gamers as vital contributors to the economy, rather than isolated individuals.

An Innovative Ecosystem

Play Super’s integration into casual games is designed to enhance user engagement while offering game studios innovative monetisation strategies. By establishing a rewards system within games, they foster a mutually beneficial relationship between gamers, brands, and game developers. This ecosystem encourages player retention and increases profitability, ultimately benefiting all parties involved.

Learning from the Experience

The founders underscore that while securing funding is crucial, the greater challenge lies in building a sustainable business model. They attribute much of their entrepreneurial success to their MBA experience at Master’s Union, which equipped them with the necessary tools to navigate the complexities of launching and managing a startup. Their insights reflect the competitive nature of startup funding, highlighting the importance of a compelling value proposition and thorough market understanding.

Future Vision

As Play Super aims to establish itself as a leader in gaming commerce, it seeks to redefine how mobile gamers interact with brands. The emphasis on rapid execution following funding demonstrates a strategic approach to market capture, underscoring that agility can be a significant competitive advantage in the fast-paced world of startups.

Conclusion

Play Super is not merely changing the way we perceive gaming; it is revolutionising the industry itself. By transforming gaming into a rewarding experience, the platform taps into a growing trend in interactive marketing where user engagement translates into monetisation. As they continue to innovate and expand, Play Super is poised to make a lasting impact on the gaming sector, unlocking new opportunities for gamers and brands alike.

Watch the video discover how Play Super is reshaping the gaming landscape, one point at a time.

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