Earn Real Gaming Rewards with PlaySuper, A Student-led Startup

India is home to over 450 million mobile gamers. That’s more than the entire population of the U.S.—yet most of them never earn anything for the hours they spend gaming. They log in daily, but the experience ends at a level or score, not with any real-world value.

 

That’s where PlaySuper enters the picture.

 

Founded by Masters’ Union alumni Shouradeep Chakraborty and Upamanyu Chatterjee, PlaySuper is India’s first gaming commerce platform. It rewards users with tangible incentives like cashback, discounts, and gift cards—all for doing what they already love: playing casual mobile games. No gimmicks. No distractions. Just real value delivered through a seamless gaming experience.

• PlaySuper is India’s first gaming commerce platform offering real-world rewards for in-game activity.

• Solves a monetization gap: Indian players don’t pay, ads interrupt, and brands lack quality engagement.

• Embedded directly into casual games—no new app, no friction.

• Offers relevant, attainable incentives like Zomato, Flipkart, and Amazon vouchers.

• Crossed 100K users with 50,000+ redemptions; built lean with strong early traction.

• Born from the Venture Initiation Programme at Masters’ Union and backed by pre-seed capital.

 

Why Casual Gaming in India Needed an Overhaul  

In India, gaming isn’t about consoles or premium titles. It’s mobile-first—short, casual bursts of puzzle games, cricket simulations, and trivia challenges. But monetization hasn’t kept up. With average ARPU (average revenue per user) stuck between $0.10–$0.20/month, developers struggle. Players never pay. And brands keep pushing interruptive ads no one wants to see.

The result? A broken loop where everyone loses.

PlaySuper saw this as a design flaw, not a demand problem. It imagined a cleaner, more rewarding gaming experience—one that gives value back to the user, boosts developer retention, and finally gives brands meaningful reach.

 

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What Makes PlaySuper’s Gaming Experience Seamless

What sets PlaySuper apart from other gaming startups is simplicity. There’s no separate app. No complex onboarding. No annoying pop-ups.

It’s a plug-in layer integrated directly into games. When a player hits a certain milestone—wins a level, plays for a set time—they earn coins. These coins can then be exchanged for instant, usable rewards.

Players love it because:

• There’s no change to their regular gameplay.

• Rewards are small, but genuinely useful.

• It feels like a fair exchange of time for value.

This is how you create loyalty—not with bells and whistles, but with respect.

 

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Why PlaySuper Fits India’s Gaming Experience Perfectly

The platform works because it aligns with how India plays—and how it shops.

Most Indian gamers aren’t big spenders. They don’t buy skins or unlock season passes. What they value are small, relevant wins: ₹30 off on lunch, ₹50 wallet credit, a free ride coupon.

PlaySuper fits that expectation perfectly. It’s:

• Lightweight and optimised for budget smartphones.

• Friendly to low-data users.

• Geared toward everyday savings on real platforms.

It’s not trying to change user behavior—it’s designed around it.

 

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Why Developers and Brands Are Onboard

For developers, PlaySuper solves the “volume trap.” Rather than needing millions of views to make ad revenue work, they earn via deeper user engagement. That means longer sessions, better retention, and more loyalty.

For brands, it’s about quality attention. No more forced banner ads or accidental clicks. Instead, PlaySuper allows brands to be part of the win. When a user earns a reward, the brand gets a positive, opt-in impression.

That’s powerful. It turns marketing from interruption into utility.

 

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How PlaySuper Scaled with Precision, Not Noise

By early 2024, PlaySuper had already crossed 100,000 users, partnered with over 15 mobile games, and facilitated 50,000+ reward redemptions. That kind of growth wasn’t driven by flash. It was built through deliberate, focused execution.

At Masters’ Union’s Venture Initiation Programme, the team validated core hypotheses, refined the reward model, and stress-tested user retention.

From there:

• They raised a $200K pre-seed round.

• Began integrating new games steadily.

• Laid the foundation for a larger $1.7M round.

All with minimal burn and high output.

 

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The Venture Initiation Programme Edge

What made the difference? Personalized support, not playbook theory.

Inside the Venture Initiation Programme by Masters Union, the founders received:

• 1:1 feedback from industry mentors and CXOs.

• Real-time validation from game studios and users.

• Brutally honest product advice, tailored to their stage.

That’s not something you can get from a YouTube video. It’s what happens when startup builders have direct access to people who’ve built and scaled before.

 

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A Quiet Revolution in India’s Gaming Industry

The deeper shift that PlaySuper represents is in how platforms treat time and attention.

For years, India’s internet ecosystem has been extractive—users give attention, and platforms monetize it without offering much back. With PlaySuper, every minute spent gaming has the potential to deliver something tangible.

And that changes the equation. Not just for first gaming startups, but for any model where engagement is high and value is under-leveraged—learning, entertainment, even micro-work.

This isn’t about building a super app. It’s about restoring fairness in digital engagement.

 

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Final Thoughts 

At Masters’ Union, we believe meaningful entrepreneurship happens when real problems meet real execution. Our student-led startup - PlaySuper is a powerful example of this.

We don’t just teach case studies—we help create them.

 

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FAQs

1. Who are the founders of PlaySuper?
Shouradeep Chakraborty and Upamanyu Chatterjee, alumni of Masters’ Union, previously built and exited CollegeShala, an edtech startup.

2. What types of games work with PlaySuper?
Play Super is integrated into casual mobile games like puzzles, card games, and cricket sims—high engagement, short session games.

3. How does PlaySuper make money?
It takes a margin from brand partnerships and shares engagement-based revenue with developers, creating a win-win for all parties.

4. What’s the Venture Initiation Programme at Masters’ Union?
It’s an in-house startup incubator where students can test, launch, and validate real ventures with guidance from mentors, founders, and VCs.

5. Are the rewards really useful?
Yes—PlaySuper offers Amazon, Zomato, Flipkart, and other mainstream vouchers that users can instantly redeem. No gimmicks.