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UG Programme in
Psychology and Marketing

A 3+1 Dual Degree with Illinois Tech where you learn by doing.
See how behavioural psychology is combined with hands-on marketing worldwide

Apply Now
Glimpse

Undergraduate Programme in
Psychology and Marketing

Format

Full Time

On campus in Gurugram & Chicago

Commencement Date

August '26

Round 1 Applications Open

Eligibility

Class XIIth

Current Students &
Pass-outs (2024 onwards)

Duration

4 Years

3 years at Masters' Union &
1 year at Illinois Tech

Apply Now arrow arrow

3+1 Dual Degree with
Illinois Institute of Technology, US

Discover how 3+1 Dual Degree Programme with Illinois Tech enables
our students to study in Chicago & earn a globally recognised
Bachelor’s of Science in Business & Psychology.

Real world
Psychology with a Global Lens

Learn from psychology practitioners and marketing experts shaping global
brands like Apple, Meta, Kia, Epigamia, Zomato, and more.

Learn Directly from
CMOs & Marketing Leaders

Engage with CMOs and senior global marketers from companies like Apple, Zomato, boAt, Airtel, and Kia.

1

Solve live case studies with CMOs from top firms.

2

Receive mentorship from marketing heads.

3

Join industry-led workshops and immersive projects.

Build Your Own
International Brand

Apply behavioural psychology to design winning marketing strategies and scale your own e-commerce brand.

1

₹3 Cr+ Revenue generated by UG students.

2

60+ startups launched.

3

10k+ customers across countries.

Download Dropshipping Report

Work with Top Brands of
World from Year One of College

Gain real-world experience from day one with top international companies.

1

Intern with firms like Nestle, Zomato, Ikigai.

2

75% of students intern in their first year.

3

Work across India, UAE, US, Singapore.

Download Internship Report

Gain Global Exposure with
Dual Degree from Illinois Tech

Graduate with a B.S. in Business & Psychology from Illinois Institute of Technology, US and expand your career network worldwide.

1

Study abroad in Chicago, a global business hub.

2

Leverage Illinois Tech’s worldwide internship network.

3

Connect with alumni network across 3 continents.

Download Singapore GIP Report

Learn Directly from
CMOs & CMOs & Marketing Leaders

Engage with CMOs and senior global marketers from companies like Apple, Zomato, boAt, Airtel, and Kia.

1

Solve live case studies with CMOs from top firms.

2

Receive mentorship from marketing heads.

3

Join industry-led workshops and immersive projects.

Build Your Own
International Brand

Apply behavioural psychology to design winning marketing strategies and scale your own e-commerce brand.

1

₹3 Cr+ Revenue generated by UG students.

2

60+ startups launched.

3

10k+ customers across countries.

Download Dropshipping Report

Work with Top Brands of
World from Year One of College

Gain real-world experience from day one with top international companies.

1

Intern with firms like Nestle, Zomato, Ikigai.

2

75% of students intern in their first year.

3

Work across India, UAE, US, Singapore.

Download Internship Report

Gain Global Exposure with
Dual Degree from Illinois Tech

Graduate with a B.S. in Business & Psychology from Illinois Institute of Technology, USand expand your career network worldwide.

1

Study abroad in Chicago, a global business hub.

2

Leverage Illinois Tech’s worldwide internship network.

3

Connect with alumni network across 3 continents.

Download Singapore GIP Report

100+ Industry Experts from Global Giants

Courses are led by CMOs and marketers from top companies like Apple, Meta, Kia, boAt,
Airtel, and Epigamia, along with professors from renowned international institutions.

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

Real Insights From
Our Global Faculty

Understand how psychology drives branding and marketing across industries and cultures

Ghazal Alagh, Co-founder, Mamaearth

Learn how to leverage purpose and storytelling to build authentic, ‘Why-based’ brands.

Mr. Amit Khatri, Co-founder, Noise

Learn to craft a powerful brand with Amit Khatri, Co-Founder, Noise, & master strategies for lasting market presence.

Dr. Rajesh Bhargave, Prof., Imperial College, UK

Explore the future of AI and its impact on marketing & branding with emerging tech with Dr. Rajesh Bhargave.

Chandan Mendiratta, Chief Brand Officer, Zepto

Build disruptive brands, harness colour psychology, and craft compelling stories in fast-paced quick commerce space.

Mr. Aman Gupta, Co-founder & CMO, boAt

Master the art of impactful ads with Aman Gupta, CMO, boAt, & tackle 24-hour ad challenge with YouTuber Tanmay Bhatt.

Armaan Sood, Co-founder, Sleepy Owl Coffee

Master the art of viral ad strategies to capture the digital-first consumer.

Rahul K. & Rajat J. , Co-founders Bold Care

Unpack the strategy behind the ad that took the internet by storm.

Graduate with a Prestigious
Degree from US

Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.

Graduate with a Prestigious
Degree from US

Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.

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Study Abroad at
Illinois Tech, Chicago

  • 1

    Spend 3 years in India followed by 4th year at  Illinois Tech, Chicago

  • 2

    Graduate from Illinois Tech, #1 in Illinois and #20 in the US by New York Times*

  • 3

    Unlock stellar placement opportunities and higher studies options in the US.

  • 4

    Earn Certification in Psychology & Marketing from Masters’ Union.

*Based on the New York Times college rankings tool 2023, for high earnings and economic mobility.

Glimpse

India Track
OP Jindal Global University

  • 1

    Spend 3 years at Masters' Union followed by one year industry internship in India.

  • 2

    Get placements at marquee recruiters including Zomato, Chaayos, Zerodha, Cred, and more through Masters’ Union.

  • 4

    Students have the option to enrol in Bachelor of Science in Psychology at
    OP Jindal Global University

  • 3

    Earn  Certification in Psychology & Marketing from Masters’ Union.

Real World
Experience from Day One

Over 80 students have interned at top global brands like
Nestle, Ikigai, Indigo, Marks & Spencer and more.

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Watch Video

Download Internship Report

Student Internship Experience

Download Internship Report
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Jeet Shah

Brand Marketing Intern, IndiGo

Class of 2027

“I landed my dream internship at IndiGo in my first year, where I contributed to launching their business class and loyalty program. This experience provided me with valuable insights into airline marketing and customer engagement. I have been passionate about aviation since childhood and my passion further deepened after meeting Dr. Anand Srinivasan, Co-founder of Akasa Air, during his tour at Masters’ Union, gaining firsthand industry insights”

1/4
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Sabarna Jana

Marketing Intern, Epigamia

Class of 2027

“During my internship at Epigamia, I was praised for my market research and identifying the right product-market fit – skills I honed in the marketing class taught by Mr. Bhupesh Manohar. I also analyzed raw data with precision with advanced excel, making the experience both practical and enriching.”

2/4
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Gyan Banjan

Business Development Intern, Zerope

Class of 2027

“My time at ZeroPe offered a front-row view of India's fintech transformation. I explored consumer behavior in healthcare spending and successfully converted a previously unreachable client. Tasked by Ashneer Grover to onboard 20 healthcare partners in two months, I applied the Need Gap strategy from one of our classes, which helped me close 44 leads in six weeks, earning the position of top performer and an extended offer to join the team full-time.”

3/4
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Dhruv Lakra

Product Intern, BluSmart

Class of 2027

“During my internship at BluSmart, I developed expertise in B2B sales, marketing, and social media. My experience in Dropshipping Mela helped me understand the business requirements quickly and I also honed skills in collaboration, analytics, and business building”

4/4
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Roghan

Founder’s Office Intern, Basil

Class of 2027

“I Interned at Basil’s Founder’s Office, where I crafted marketing strategies, closed deals with HP and Dyninno, and developed Basil Wallet as a product for these companies. With GTM strategies taught to us, I drove impactful marketing. The communication training from Harvard Professor Mihir Mankad equipped me to lead my team for two months”

4/4
Download Internship Report

Learn by Doing
Not Just by Sitting in Class

Students dive into real-world challenges that span multiple industries across borders through challenges like Dropshipping, Growth Marketing, Content Creation and more.

Trade Your Way

Turn ₹500 into ₹10,000-
Through Negotiation Strategy

Start with ₹500 and negotiate your way up to an item worth ₹10,000, documenting the journey on YouTube or Instagram. Learn trading psychology and smart negotiation that applies from local bazaars to global markets.

Krishna Kandoi

@simplykrishnaa

Dropshipping Challenge

Achieve ₹1 Cr+ in Revenue with
Your Own E-commerce

Apply psychology-backed marketing strategies to build and scale your own e-commerce ventures.

Download Dropshipping Report

Content Creator Challenge

Create a Personal Brand
That Captures Audiences

Shape your own brand with an influencer identity, growing
channels that engage thousands or millions of followers across borders

MEET OUR CREATOR ALUMS

Yashovardhan K.

@cospireEdu

Praanjal Agrawal

@pranjalsagrawal

Rajas Gupta

@rajasguptayt