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UG Programme in
Psychology and Marketing

A 4-year programme where you learn by doing.
See how behavioural psychology is applied to real-world marketing

Apply Now Application Closed
Glimpse

Undergraduate Programme in
Psychology and Marketing

Format

Full Time

Opt-in Residential

Commencement Date

August '26

Round 1 Applications Open

Eligibility

Class XIIth

Current Students &
Pass-outs (2024 onwards)

Duration

4 Years

Including 1 year Industry Training

Apply Now arrow arrow

Real world
Psychology Application

Our course is taught by psychology practitioners and expert marketeers
in topmost companies such as Zomato, Apple, Meta, boAt, Kia, Epigamia, etc.

Learn Directly from
CMOs & Expert Marketeers

Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.

1

Live case studies with CMOs from top firms

2

Direct mentorship from brand & marketing heads

3

Industry-led workshops and immersive projects

Establish Your Own
D2C Brand

Apply psychology principles to craft irresistible marketing
strategies, resulting in successful e-commerce ventures.

1

₹3 Cr+ Revenue generated by UG students

2

60+ startups launched

3

Global Consumer base of 10k+ people

Download Dropshipping Report

Intern With Top Brands
From Year One of College

Work at leading firms like Zomato, Indigo, Chaayos, Epigamia
and gain real-world experience.

1

Internships in Zomato, Indigo, Chaayos

2

75% students intern within 1st year of college

3

Work across India, UAE, US, Singapore

Download Internship Report

Gain International Exposure with
Global Immersion Programme

Travel to new countries and study consumer behaviour, brand strategy, and market research in real-world settings.

1

Shopper psychology with Rakuten, Nissan, Daikin in Japan

2

Luxury branding with Mercedes & Porsche in Europe

3

Travel & telecom marketing with Agoda, Singtel, USS in Singapore

Download Singapore GIP Report

Learn Directly from
CMOs & Expert Marketeers

Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.

1

Live case studies with CMOs from top firms

2

Direct mentorship from brand & marketing heads

3

Industry-led workshops and immersive projects

Establish Your Own
D2C Brand

Apply psychology principles to craft irresistible marketing strategies , resulting in successful e-commerce ventures.

1

₹3 Cr+ Revenue generated by UG students

2

60+ startups launched

3

Consumer base of 10k+ people

Download Dropshipping Report

Intern With Top Brands
From Year One of College

Work at leading firms like Zomato, Indigo, Chaayos, Epigamia and gain real-world experience.

1

Internships in Zomato, Indigo, Chaayos

2

75% students intern within 1st year of college

3

Work across India, UAE, US, Singapore

Download Internship Report

Gain International Exposure with
Global Immersion Programme

Travel to new countries and study consumer behaviour, brand strategy, and market research in real-world settings.

1

Shopper psychology with Rakuten, Nissan, Daikin in Japan

2

Luxury branding with Mercedes & Porsche in Europe

3

Travel & telecom marketing with Agoda, Singtel, USS in Singapore

Download Singapore GIP Report

100+Empaneled Industry Experts

Our courses are taught by CMOs & Marketeers in topmost companies
such as Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

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Dr. Lan Ma

Adjunct Professor of Business

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Ms. Vineeta Tikekar

Former Head of Marketing

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Mr. Manoj Kohli

Former CEO

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Dr. Daniel GVD Vliet

Executive Director

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Dr. Bhupesh Manoharan

Ph.D, IIM Calcutta

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Dr. Anahita Bhandari

Professor, Psychology

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Alok Saraogi

Former Country Manager

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Dr. James Oldroyd

Former Country Head

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Hardeep Singh Brar

Sr. VP and Head of Marketing

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Arjun Vaidya

Former CEO

Siddarth Menon

Former Chief Marketing Officer

Rajat Mathur

Managing Director

Anuradha Agnihotri

Professor, Marketing

Siddarth Padmanabhan

Former Partner Manager

Avantika Tomar

Partner

Kevyn Eva Norton

Former Tech Strategist

Dr. Itisha Nagar

PhD, Psychology

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Dr. Sneh Kapoor

PhD, Clinical Psychology

Dr. Bhasker Malu

Associate Professor

Poonam Kaul

Former Marketing Director

Real Insights From
Our Faculty

Gain insights from industry leaders on how psychology influences
branding & marketing.

Ghazal Alagh, Co-founder, Mamaearth

Learn how to leverage purpose and storytelling to build authentic, ‘Why-based’ brands.

Mr. Amit Khatri, Co-founder, Noise

Learn to craft a powerful brand with Amit Khatri, Co-Founder, Noise, & master strategies for lasting market presence.

Mr. Aman Gupta, Co-founder & CMO, boAt

Master the art of impactful ads with Aman Gupta, CMO, boAt, & tackle 24-hour ad challenge with YouTuber Tanmay Bhatt.

Dr. Rajesh Bhargave, Prof., Imperial College, UK

Explore the future of AI and its impact on marketing & branding with emerging tech with Dr. Rajesh Bhargave.

Armaan Sood, Co-founder, Sleepy Owl Coffee

Master the art of viral ad strategies to capture the digital-first consumer.

Rahul K. & Rajat J. , Co-founders Bold Care

Unpack the strategy behind the ad that took the internet by storm.

Chandan Mendiratta, Chief Brand Officer, Zepto

Build disruptive brands, harness colour psychology, and craft compelling stories in fast-paced quick commerce space.

Graduate with a Prestigious
Degree from India or US

Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.

Graduate with a Prestigious
Degree from India or US

Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.

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Global Track
Illinois Tech, Chicago

  • 1

    Spend 3 years in India followed by 4th year at  Illinois Tech, Chicago

  • 2

    Graduate from Illinois Tech, #1 in Illinois and #20 in the US by New York Times*

  • 3

    Unlock stellar placement opportunities and higher studies options in the US.

  • 4

    Earn Certification in Psychology & Marketing from Masters’ Union.

*Based on the New York Times college rankings tool 2023, for high earnings and economic mobility.

Glimpse

India Track
OP Jindal Global University

  • 1

    Spend 3 years at Masters' Union followed by one year industry internship in India.

  • 2

    Get placements at marquee recruiters including Zomato, Chaayos, Zerodha, Cred, and more through Masters’ Union.

  • 4

    Students have the option to enrol in Bachelor of Science in Psychology at
    OP Jindal Global University

  • 3

    Earn  Certification in Psychology & Marketing from Masters’ Union.

Real World
Experience from Day One

Over 80 students have already interned at top brands,
including EY, The Indian Express, Chaayos, Indigo, and more.

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Watch Video

Download Internship Report

Student Internship Experience

Download Internship Report
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Jeet Shah

Brand Marketing Intern, IndiGo

Class of 2027

“I landed my dream internship at IndiGo in my first year, where I contributed to launching their business class and loyalty program. This experience provided me with valuable insights into airline marketing and customer engagement. I have been passionate about aviation since childhood and my passion further deepened after meeting Dr. Anand Srinivasan, Co-founder of Akasa Air, during his tour at Masters’ Union, gaining firsthand industry insights”

1/4
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Sabarna Jana

Marketing Intern, Epigamia

Class of 2027

“During my internship at Epigamia, I was praised for my market research and identifying the right product-market fit – skills I honed in the marketing class taught by Mr. Bhupesh Manohar. I also analyzed raw data with precision with advanced excel, making the experience both practical and enriching.”

2/4
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Gyan Banjan

Business Development Intern, Zerope

Class of 2027

“My time at ZeroPe offered a front-row view of India's fintech transformation. I explored consumer behavior in healthcare spending and successfully converted a previously unreachable client. Tasked by Ashneer Grover to onboard 20 healthcare partners in two months, I applied the Need Gap strategy from one of our classes, which helped me close 44 leads in six weeks, earning the position of top performer and an extended offer to join the team full-time.”

3/4
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Dhruv Lakra

Product Intern, BluSmart

Class of 2027

“During my internship at BluSmart, I developed expertise in B2B sales, marketing, and social media. My experience in Dropshipping Mela helped me understand the business requirements quickly and I also honed skills in collaboration, analytics, and business building”

4/4
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Roghan

Founder’s Office Intern, Basil

Class of 2027

“I Interned at Basil’s Founder’s Office, where I crafted marketing strategies, closed deals with HP and Dyninno, and developed Basil Wallet as a product for these companies. With GTM strategies taught to us, I drove impactful marketing. The communication training from Harvard Professor Mihir Mankad equipped me to lead my team for two months”

4/4
Download Internship Report

Learn by Doing
Not Just by Sitting in Lectures

Students learn as much outside the classroom as they do inside it, with challenges like Dropshipping, Local Consulting, Content Creation and more.

Trade Your Way

Turn ₹500 into ₹10,000-
Strategic Trading Challenge

Start with ₹500 and trade your way to an item worth ₹10,000+. Document your journey on YouTube or Instagram, sharing strategies, insights, and lessons as you grow your investment with smart trading and negotiation.

Krishna Kandoi

@simplykrishnaa

Hack Consumer Mindset

Boost Revenue by 30%+ in
Local Consulting Challenge

Step into the role of a consultant and collaborate with a local restaurant to redesign its menu, optimise offerings, & enhance customer experience, boosting revenue by 30%+.

Content Creator Challenge

Become an influencer-
Content Creator Challenge

Learn marketing by building your own influencer brand.
Create channels that run into thousands & even millions of followers.

MEET OUR CREATOR ALUMS

Yashovardhan K.

@cospireEdu

Praanjal Agrawal

@pranjalsagrawal

Rajas Gupta

@rajasguptayt