Undergraduate Programme
Executive Programme
Innovations
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Hands on curriculum taught by the best marketeers across the globe
Eligibility
Format
Cohort Starting
Duration
HIGH DEMAND SKILLS
Some of the greatest brands are built on effective marketing, but in the future, leaders will have to go beyond. To create truly powerful and effective brand campaigns, they will need to understand human psychology—how people think, feel, and make decisions.
NEW-AGE LEARNING
SOCIALS
Learn concepts of psychology and its application from renowned professors with collective experience of 100+ years of teaching at Cornell, Stanford and Kellogg
Attend exclusive workshops and take courses from CMOs of companies like BluSmart, Zomato, Airtel, Apple, Kia, Meta and more
Get 1-1 mentorship and shadow industry experts while interning at new-age companies like Zomato, Physicswallah, Cars24, Chaayos, Zepto, and more
STUDENT EXPERIENCES
Apply classroom concepts in real world during outclasses
Convert INR 500 into INR 10,000 or more!
Smartly trade INR 500 to an item worth INR 10,000 or more and cover your entire journey on Youtube
Help a local store grow sales exponentially!
Work closely with a local restaurant to redesign its menu and consequently boost its sales by 20% or more
Generate INR 10 Lacs in revenue in 3 months!
Target crores in revenue (and more) by building your own eCommerce ventures, selling across online and offline locations, and scaling your brand.
Become a social media influencer!
Create social media presence on platforms like YouTube or Instagram, and reach more than 5,000 followers by the end of the semester
Meet Our Creator Alums
Anurag Bansal
@businesswithbansal
Sunakshi
@the_humming_snitch
chandrayee
@chandrayee_bose
Yash Shah
@mediummasala
Design and execute a GTM strategy!
Work with an actual business to design and execute end-to-end go to market (GTM) strategy exercise.
Marketing for a cause!
Create and execute a fundraising campaign for a social cause, using persuasive marketing techniques and psychological insights to attract donors.
Engage with leading companies across industries!
Explore various industries through internships, short-term class projects, or factory/office visits, resulting in gaining practical knowledge of marketing concepts application
Study and learn in a foreign country!
Travel to a country you have never been before and immerse yourself in its culture, business, community, & socioeconomics.
UG Certificate
Graduates will be awarded a
Professional Certificate for Undergraduate Programme in Psychology and Marketing by Masters'
Union.
Open Degree Options
In addition to the Masters' Union
Certification in Undergraduate Programme in Psychology and Marketing, students have an
option to enroll for an Open Learning degree from colleges such as Delhi University, Manipal
University, and more, provided they clear all the criteria and the exams as set by the
Universities.
Academia Memberships
Masters’ Union is a member of
the prestigious
European Foundation for Management Development
(EFMD) and The Association to Advance Collegiate Schools of Business (AACSB)
two crucial organisations in business academia.
CONNECT WITH A COUNSELLOR
ugadmissions@mastersunion.org
+91 76691 86660
Rooted Nationally, Learning Internationally
At Masters' Union, undergraduate students have the exciting opportunity to study in countries like the US, Italy, Singapore, and more.
It can be either for an exchange programme or you can go for a year as a transfer student. You’ll experience different cultures, make lifelong friends, and build a global network.
EVOLVING SKILLS MATRIX
Curriculum Overview
Psychology
Introduction to Psychology -
How Humans Make Decisions
Psychological Research -
Reading Your Customers' Mind
People and Personalities -
Building Strong Social Relationships
Neuroscience -
Decoding the Human Brain
Marketing
Foundations of Marketing -
Discovering Your Customer
Pricing Strategy -
How to Find a Product Market Fit for Maximised
Profits
Graphic Design -
Designing for Impact
Leadership Skills
Deal Making -
Getting Customers to Buy Your Product
Strategic Negotiation -
Creating Win-win Situations
Art of Communication -
Effective Public Speaking
Smartly trade INR 500 to an item worth INR 10,000 or more and cover your entire journey on Youtube
Work closely with a local restaurant to redesign its menu and consequently boost its sales by 20% or more by 20% or more
Get the chance to travel and explore a new country and immerse yourself in its business, community, and socioeconomics.
Psychology
Cognitive Psychology -
Influencing People and Minds
Social Psychology -
How to Effectively Work in Teams
Developmental Psychology -
Human Evolution & Natural Biases
Stress Management -
Staying Resilient in Ups and Downs
Marketing
Social Media Marketing -
Leveraging Instagram & YouTube to Get
Customers
Marketing Research -
From Data to Insights to Strategy
Essentials Of Brand Strategy -
Building A Long-Lasting Brand
Introduction to Camera & Film Design -
Making Viral Content
Target crores in revenue by building your own ventures selling across online and offline locations, and scaling your brand.
Create social media presence pn platforms like Youtube or Instagram, and reach more than 5,000 followers by the end of the semester
Get hands-on experience at top companies and develop crucial skills like time and stakeholder management
Psychology
Capstone I -
Start a Year-long Real Life Project
Capstone II -
Project Contd. with Reviews and Feedback
Marketing
Neuromarketing -
Appealing to Human Senses
Product Led Growth - How to Drive Growth Through Product Excellence
Game Theory -
How to Make Strategic Decisions
New Age Technologies -
AI Tools in Marketing
Running A Non Profit - How to Scale Impact with Limited Resources
Leadership Skills
Growth Strategy -
How to Scale Your Customer Base
Luxury Retail -
How Luxury Brands are Built
Leadership & Organizational Behaviour - How Leaders Can Build Outperforming Organisations
Work with an actual business to design and execute end-to-end go to market (GTM) strategy exercise.
Students will reate and execute a fundraising campaign or a social cause, using persuasive marketing techniques and psychological insights to attract donors
Participate in an internship programme, to manage projects and refine skills in leadership, stakeholder management, and decision-making
Work under marketing heads of leading companies for a year, gaining practical industry experience and leadership skills
Undertake a comprehensive research project with a professor, preparing for higher studies in Psychology
Shadow a clinical psychologist gaining hands-on experience in patient assessment, therapeutic techniques, and mental health management
Student time table
Corporate Experience
Dive into our modules where marketing meets
psychology,
giving you exceptional real-world
skills
EXPERIENCED FACULTY
Learn directly from renowned Cornell, Stanford, Kellogg professors
Take courses from 20+ CMOs from Zomato, Boat, Epigamia, etc.
Experience industry immersions at brands like BluSmart, Chaayos, Cars24 etc.
CONNECT WITH A COUNSELLOR
ugadmissions@mastersunion.org
+91 76691 86660
ENROLLMENT CHECKLIST
01.
01.
Class X & XII Marks (Expected/Final) from one of the recognized boards including CBSE, ISC, IB, IGCSE etc. Both students with and without Mathematics in Class XII are eligible for the programme.
02.
02.
Scores in Masters' Union Scholarship (Aptitude) Test/SAT/ACT.
03.
03.
Applications would be evaluated for extracurricular achievements and projects.
04.
04.
We will assess these qualities through your application essays, in-person simulation and personal interviews.
All you need to enroll
Rounds | Deadline | Online Scholarship Test | Interviews | Application Fees | Status | Commencement |
---|---|---|---|---|---|---|
Round 1 | Nov ‘24 | Nov/Dec ‘24 | Dec ‘24 | INR 2500/- | active Apply Now | Aug ‘25 |
Round 2 | Feb '25 | Mar/Apr/May '25 | Mar/Apr/May '25 | INR 3,000/- | Yet to open | Aug '25 |
Round 3 | May '25 | May '25 | Jun '25 | INR 3,999/- | Closed | Aug '25 |
01.
Complete the Application Online
01.
Complete The Application Form
Essential Documents
School Marksheets of Class X and XI
Provisional Marksheet of Class XII (If available)
Any Certificates of Achievements (inc. co-curricular and extra-curricular activities)
Video Essay
Once applicants submit the form, we will trigger an email asking them to submit the video essay within seven days.
Video length: Please create a video that is no longer than two minutes in duration.
Hobbies: It would be helpful if applicants could pick interesting, unique points that will make them memorable for the admissions committee.
Submission: Upload your video to a Google drive and upload in part 2 of your application form portal. Kindly ensure that the video on Google drive is set to "Anyone with the link can view."
02.
Shortlist and Scholarship Test
03.
Personal Interview
Essential Documents
After getting confirmation on the shortlist, students will receive an online scholarship test from home. The test will be two hours long and will consist of questions testing critical thinking and analytical skills. A practice test will also be provided. Students will get 30 days to finish the scholarship test. Based on the test scores, students will be further shortlisted and contacted by the admissions team with information about their in-person marketing simulation and interview.
Students also have the option to provide their JEE/IPMAT/SAT/CUET scores. The scholarship test becomes optional for those who have provided their scores.
03.
Schedule In-Person Marketing Simulation & Interview
04.
Final Admission Decision
About In-person Interview and Simulation
The in-person marketing simulation will require candidates to role-play as a CXO of a company and solve its Marketing and HR challenges in a team of 5-6 applicants. The interview will be a 1-1 conversation with our faculty or senior leadership.
The in-person marketing simulation and interview will be conducted on the same day for a student. These will be scheduled across major cities in India, and over Zoom in exceptional cases.
04.
Admission Decision
04.
Final Admission Decision
Status of Evaluation
Once shortlisted applicants have completed their interview, the admissions team will respond with their final decision and the students will fall into three categories
Accepted
Applicants who have been offered admission to Masters’ Union will receive their decision along with the financial structure for the upcoming programme.
They will have 7-21 days to confirm their admission through payment of the admission fee.
Rejected
Applicants rejected by the admissions team can apply to the programme again in the next academic year.
Waitlisted
Masters’ Union doesn’t maintain any ranked waitlist. Applicants placed in this category will have their admission dependent on the spots that might open up in the cohort.
The admission committee reconvenes to decide the results and promotion of candidates from the waitlisted to the accepted pool, regularly.
Years
Admission Fee
(Non-Refundable)
Tution Fee
Year 1
INR. 1,50,000/-
INR 9,25,500/-
Year 2
INR 13,28,000/-
Year 3
INR 13,88,000/-
Year 4
INR 7,26,500/-
Total Fee
INR 1,50,000/-
INR 43,68,000/-
CONNECT WITH A COUNSELLOR
ugadmissions@mastersunion.org
+91 76691 86660
Earn both your undergraduate degree and a PGP certificate from Masters’ Union in just five years, setting you up for a fast-tracked career
Broaden your perspectives by attending summer programmes at world-renowned institutions like the INSEAD, SDA Bocconi, NUS, London School of Economics, Illinois Tech, UPenn Wharton, etc.
Get personalized GMAT, GRE, GATE tutoring along with expert guidance on application preparation for MBA, MS, MPhil, and PhD programmes in leading Indian and Ivy Leage Institutions
Top recruiters include Zomato, Chayos, Zerodha, Cred, and Ather.
From resume building and mock interviews, to career outreach plans, our dedicated career coaches will hand-hold you throughout your journey.
A team with experience and network in the field will support you in getting access to the leading clinical and applied psychologists in the world.
STUDENT EXPERIENCES
Recruiters
With same faculty, curriculum and pedagogy, our UG programme is all set to replicate our success in PGP placements
Top recruiters include Mckinsey, Bain, BCG, Google, Microsoft, Razorpay, KPMG, EY, PWC, Zerodha, Cred, Ather etc.
From resume building, mock interviews to career outreach plan, our dedicated career coaches will hand hold you through out your career journey
Rajnish Virmani
Ex President, COO at Reliance
Coaching Experience: 10+ years
Mamta Wasan
Director & CEO, Mekosha Ayurveda
Coaching Experience: 3+ years
Sandeep Bidani
Ex Executive Director HR, IBM
Coaching Experience: 10+ years
Andrea Stone
Ex CMO, Mahindra Comviva
Coaching Experience: 10+ years
Santosh Sharan
Ex Director HR, SC Johnson
Coaching Experience: 5+ years
Sandeep Suri
Ex Country Head, Fidelity Investments
Coaching Experience: 3+ years
CONNECT WITH A COUNSELLOR
ugadmissions@mastersunion.org
+91 76691 86660
BUILDING A DISRUPTIVE B-SCHOOL
We proudly showcase the diverse states represented by our students. From coast to coast, our campus is a melting pot of vibrant cultures and perspectives, fostering an enriching learning environment for all.
CONNECT WITH A COUNSELLOR
ugadmissions@mastersunion.org
+91 76691 86660
All you need to enroll
Can students submit their documents/ certificates later if they need time to get it from school?
Students can fill the form with certificates that are available. Later on, they can simply provide the remaining documents to the team as the application processes.
Is it mandatory for students to submit their class XI marksheet?
Yes it is, but If they don’t have the marksheet for class XI then they can upload an application stating the reason why they don't have it at the moment of filling out an application and attach the PDF in place of the marksheet.
If a student has lost their X result (or any document) which is mandatory to upload, how can students fill the form?
They can upload an application stating the reason why they don't have it under the 10th Marksheet upload. Make sure to write an official email later once students have it.
Can students edit the video essay?
Yes, they can but it is not needed. We are judging students on their communication and confidence and not their video editing skills.
Is there a sample video essay?
Yes, here is a sample video.
When will students get their application results and get shortlisted for the further round?
Results can be expected to be announced anywhere between 15-30 days after the commencement of the deadline. Post receiving information on the shortlist, students will receive an online Scholarship (Aptitude) Test that they have to take online from home.
What if a student has submitted the video but didn't get the Scholarship (Aptitude) Test mail yet?
The email will be sent once the video is evaluated and students are selected. Results can be expected to be announced anywhere between 15-30 days after the submission of the video. Find more details here. here.
What are the passing marks?
We look into the profile holistically before selecting or rejecting a student. However, please note that scoring 35 marks (out of a total of 45) is the eligibility criteria for scholarship opportunities.
Can students submit their SAT Score instead of taking the Masters’ Union Scholarship (Aptitude) Test?
Yes, students also have the option to provide their JEE/IPMAT/SAT/CUET scores. The Scholarship (Aptitude) Test becomes optional for those who have provided their scores and they will be shortlisted on the basis of the score. Please note that the scholarship test is not just for students looking for scholarships but is also an essential step of our admission process which enables us to assess the analytical capabilities of the student.
How much time do students get to prepare for the Scholarship (Aptitude) Test?
Students will get a 30-day period to finish the Scholarship (Aptitude) Test. Find more details here.
Can students use calculators?
Yes, students are allowed to use calculators. We suggest they keep a pen and paper handy with them during the test and a glass of water.
Is there any negative marking?
There is no negative marking.
What is considered a good JEE/IPMAT/CUET percentile?
Percentile greater than or equal to 90 is considered good.
What is a good SAT score?
Students who choose to submit their SAT scores, a score greater than or equal to 1500 is considered good. Please note the test score is one aspect of the application. Student profiles are evaluated holistically.
Can students get an extension to appear for the Scholarship (Aptitude) test?
They can write an email to the ugadmissions@mastersunion.org , attaching the specific documents explaining why an extension is needed. Extension can be granted in genuine cases, as per consideration via email.
When will the results for the Scholarship (Aptitude) Test be announced?
Results can be expected to be announced anywhere between 15-30 days after the test deadline.
Is the marketing simulation/ personal interview conducted online or offline?
The in-person marketing simulation and interview will be conducted on the same day for a student. These will be scheduled across major cities (Delhi, Bengaluru, Mumbai, Ahmedabad, Indore, Hyderabad, Chandigarh) in India and over Zoom in exceptional cases.
What is GD or marketing simulation ? How to prepare for it?
The in-person marketing simulation will require students to role-play as a CXO of a company and solve its marketing challenges in a team of 5-6 applicants. We will send them a case study to prepare for the marketing simulation round 3-4 days prior for preparation. In this round, they will be judged on their creativity, communication, and teamwork skills. They will be participating in a group discussion for 45 minutes followed by a presentation (without any slides).
What happens in the personal interview, what kind of questions will be asked?
The interview will be a one-on-one conversation with our faculty or senior leadership. The questions will be around their application and motivations for applying to Masters' Union. The goal is to know more about students and what they want to achieve at Masters' Union.
Is there any detailed information about GD/PI ?
The overall process will take around 3 hours.
The marketing simulation will last 45 minutes followed by a 15 minute group presentation. Students will be working in teams of 4-6 students on a simulated marketing scenario, where students will be expected to make decisions, analyse data and present their findings.
The interview will be conducted by a senior leader or a faculty member at Masters’ Union and will be approximately 30 minutes long. They will be asked questions about their application including their achievements, essays and the video essay submitted.
Dress code for the event is smart casuals.
When will the results be declared?
The results are announced 30-45 days after the date of the interview. You can find more details here.
Is there a firm deadline for payment of the admission fee?
We provide students ample time till July of the academic year so that they can make their decision based on all the admission offers that they have. In case they still want an extension, the same can be granted based on an email request.
What is the mode of payment for the fees?
Mode of payment can be online, net banking, bank transfer or in some rare cases they can even send a cheque. Except for cash, we accept all payment methods.
What is the fee payment schedule?
Students can pay the fees semester wise. Starting every semester, they will be notified about the fees due by ugadmissions@mastersunion.org
Does Masters’ Union offer scholarships?
At Masters’ Union we believe that financial constraints should not pose any hindrance to students’ academic aspirations. We have merit and need-based scholarships for all deserving candidates. A large percentage of our students get a scholarship which can range from 20% - 100% of the tuition fee depending on the student’s performance in the Scholarship (Aptitude) Test. Merit cut-off for the scholarship will be applicable for students receiving at least 35 marks. For candidates keen on scholarship, we encourage students to submit their application early to allow for our admission counsellors to thoroughly review their scholarship case before presenting it to the admissions committee at the time of evaluation.
Is the scholarship for all four years or just for the first year?
Scholarship is awarded for all four years. If a student receives a 20% scholarship, they will receive a 20% scholarship every semester on their respective fees. However, in cases of misconduct or rule violations, disciplinary action may be taken.
Are there any financing options?
Yes, there are financial institutions that can provide loans for up to 95% of the programme fees to the admitted students. Read here for further details.