The Rise of Furniture-as-a-service: How Cityfurnish is Changing the Game

As urban centres expand and lifestyles evolve, the need for adaptable and affordable furniture has also increased. Enter Cityfurnish, a pioneer in India’s furniture rental market, offers a seamless modern living solution. By transforming furniture from a product to a service, Cityfurnish is making quality furnishings accessible, flexible, and sustainable.

Let’s take a closer look at how Cityfurnish is transforming India’s furniture business.

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Our students visited the corporate office and fulfillment center of Cityfurnish in Gurgaon to learn about the business operations of a furniture rental business. 

Watch the video to explore Cityfurnish’s growth story:

Meeting urban needs with affordable rentals

In cities where over 75% of apartments are semi-furnished or unfurnished, the demand for affordable furniture rentals is skyrocketing. Cityfurnish addresses this gap with rental plans starting at just ₹3599, making it a cost-effective option for urban dwellers seeking stylish and functional furniture without the burden of ownership.

A one-stop solution for over 1 Lakh customers

Serving more than one lakh customers across India’s major cities, Cityfurnish has positioned itself as a trusted provider of rental furniture. With free delivery, installation, and relocation services, the brand ensures a hassle-free experience, catering to the fast-paced lifestyle of urban residents.

Flexibility at its core with a fully controlled supply chain

One of Cityfurnish’s standout features is its flexibility. Customers can upgrade or switch products anytime during their rental period, ensuring their furniture adapts to changing needs. This customer-first approach underpins Cityfurnish’s commitment to enhancing user experience.

Cityfurnish’s innovative “furniture as a service” model is powered by its end-to-end control over the supply chain—from manufacturing to delivery. This vertical integration not only ensures stringent quality checks but also optimises costs, allowing the brand to pass on the savings to customers.

Promoting sustainability through renting

In an era where sustainability is paramount, Cityfurnish’s rental model promotes reuse and reduces waste. By encouraging the circulation of furniture, the brand contributes to a more sustainable future while offering customers a convenient alternative to traditional ownership.

Business economics, profitability, and B2B growth

Cityfurnish’s rental model isn’t just customer-friendly; it’s also highly profitable. With a gross margin of approximately 65% from a 12-month subscription, the business demonstrates the viability of its approach, combining affordability for customers with strong financial performance.

Cityfurnish’s growth strategy includes expanding into more metro cities to capture a larger share of the burgeoning rental market. Partnerships with student housing businesses and corporate rentals are opening new revenue streams, reinforcing the brand’s position as a leader in the sector.

Not just a furniture rental company

Cityfurnish is more than just a furniture rental company — it’s a lifestyle enabler, simplifying urban living while championing sustainability. By focusing on affordability, flexibility, and quality, the brand is meeting the needs of modern consumers while shaping the future of urban living in India.