PlaySuper, a Masters Union Incubated Startup, Just Raised $500K In Seed Funding

India has over 450 million mobile gamers. That’s more than the population of the United States. Yet most of them walk away from their favorite games with nothing but a score or level.

 

They play for hours, invest emotionally, and return day after day—yet earn no value in return.

 

That’s the broken loop PlaySuper set out to fix.

 

Founded by Masters’ Union alumni Upamanyu Chatterjee and Shouradeep Chakraborty, PlaySuper is India’s first gaming-commerce platform—one that turns gameplay into real-world value. It lets users redeem in-game progress for vouchers, cashback, and discounts across popular brands. And for the first time, everyone in the mobile gaming value chain—players, developers, and advertisers—actually wins.

 

With PlaySuper, The Game Just Got Real

• PlaySuper is India’s first gaming-commerce platform that lets mobile gamers earn real-world rewards for in-game actions.

• With over 100,000 users and $500K in seed funding, it’s transforming the future of gaming into an ecosystem of value creation.

• The startup benefits all stakeholders: gamers get rewarded, game studios gain retention, and brands access high-quality engagement.

• Masters’ Union played a foundational role in incubation, offering mentorship, resources, and real-time validation through its Venture Initiation Program.

• The founding team, with a track record of success, is now scaling operations across SEA and beyond—taking India’s gaming innovation global.

Mobile Gaming: From Annoying Ads to Meaningful Engagement

Before PlaySuper, the mobile gaming experience in India was laced with intrusive ads. Developers relied on volume-based ad revenue, brands struggled for real engagement, and users got spammed.

Here’s the gap:

• Gamers don’t want interruptions—they want rewards.

• Studios need monetization that doesn’t compromise experience.

• Brands crave attention, but not at the cost of irritation.

 

PlaySuper’s solution? A seamless plugin integrated directly into mobile games. When a user hits a milestone, completes a challenge, or logs consistent time—they earn in-game coins. These aren’t just vanity points. They convert into real-world offers: from Zomato coupons to Amazon gift cards.

No pop-ups. No redirection. No clickbait.

 

Just clean, elegant, gaming technology that respects the player and benefits the ecosystem.

 

Win-Win-Win: Gamers, Game Studios and Brands

The genius of PlaySuper’s model lies in its balance. It doesn’t ask anyone to change behavior—it quietly upgrades the value of existing actions.

• 🧑‍💻 For gamers: Time and skill finally translate into tangible value.

• 🎮 For game studios: Higher retention, improved engagement, and better LTV (lifetime value).

• 🛍️ For brands: A highly targeted, opt-in performance channel that converts.

This is the future of gaming: one where platforms no longer monetize users, but empower them.

 

The Founders’ Playbook: Listen, Iterate, Build

Upamanyu and Shouradeep are not first-time founders. Their previous startup, CollegeShala, was acquired after scaling to over 500K users. But this time, they did things differently.

 

Instead of chasing trends, they listened—really listened.

• To frustrated gamers who hated ads.

• To small studios that couldn’t survive on $0.10 ARPU.

• To brands desperate for authentic digital presence.

Then, inside the Venture Initiation Program at Masters’ Union, they validated those insights. They built prototypes, tested reward mechanisms, and refined their GTM strategy with support from seasoned founders and CXOs.

 

What worked wasn’t scale. It was precision. Iteration. Execution.
The MVP didn’t need 10,000 users. It needed 1,000 believers.

Behind Every Great Startup Is A Conducive Ecosystem

At Masters’ Union, that system is called the Venture Initiation Program—a founder-first incubator that gives students real mentorship, tough questions, and breathing space to build.

PlaySuper was shaped here:

• The founders received coaching from operators who’d built companies in adtech, SaaS, and gaming.

• Weekly critiques pushed them to rethink GTM strategies, monetization models, and user onboarding.

• They received legal, branding, and pilot support—all while managing MBA coursework.

This wasn’t just a college project. It was a pressure-tested startup before it ever saw VC money.

 

Funding That Followed Traction

After bootstrapping their way to 100,000+ users and 50,000+ reward redemptions, PlaySuper raised $500K in seed capital.

 

The round, led by IAN Angel Fund and 100X.VC, included investors like Uday Sodhi, KRS Jamwal, Pratham Mittal, and Rajit Bhattacharya.

 

But the money didn’t come first. The model did.

 

Their SaaS plugin is now integrated across 16+ game titles. 109 brands are already on board. From F&B to fintech, advertisers see PlaySuper as a high-intent channel. That’s traction VCs notice.

 

The startup is now scaling across Southeast Asia and hiring for product and partnerships.

 

The dream: to build a gaming-commerce layer that powers over 100 million users.
The plan: one reward at a time.

 

Where India’s Gaming Studios Finally Win

India has always been a powerhouse of casual games—but not gaming businesses. Most studios drown in competition or ad-revenue ceilings.

 

PlaySuper changes that.

By embedding value creation inside the gameplay, it improves session time, return rates, and monetization—all without compromising the experience.

It’s the kind of infrastructure that game studios in India needed. And finally, it’s here.

 

A Quiet Revolution in the Attention Economy

In an era where attention is extracted but rarely rewarded, PlaySuper is flipping the script. It's not a super app. It’s an invisible layer of value.

 

Built into games. Redeemable outside them.

 

And that shift—from noise to utility, from engagement to earnings—is what makes this one of the most exciting startups in Gurugram right now.

 

As the lines between gaming, commerce, and content blur, this is the moment where India doesn't just play the game—it changes the game.

 

FAQs

1. What exactly is PlaySuper?
It’s a white-labeled plugin that lets mobile gamers earn real-world rewards for in-game actions, without ever leaving the app.

2. How is this different from typical ad-based monetization?
PlaySuper replaces intrusive ads with meaningful incentives, improving player retention and satisfaction.

3. How did Masters’ Union contribute to PlaySuper’s growth?
PlaySuper was incubated inside MU’s Venture Initiation Program, where the team got mentorship, pilot opportunities, and strategic feedback.

4. What kind of brands and studios are involved?
109 brands across e-commerce, food, finance, and lifestyle, and 16+ mobile gaming studios are already integrated.

5. Where is PlaySuper headed next?
The team is scaling into SEA, expanding the product, and hiring across product, growth, and B2B partnerships.