PlaySuper, A Masters’ Union Incubated Startup, Raises $500K In Seed Fund

Gaming isn’t just about entertainment anymore, it’s about real-world value.

PlaySuper, India’s First Gaming-Commerce Platform, has raised $500,000 in seed funding, marking a milestone in its mission to monetize in-game rewards and enhance player engagement. The round was led by IAN Group Angel Fund and 100X.VC, with participation from prominent investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das.

The Gurugram-based startup, founded by entrepreneurs Upamanyu Chatterjee, Shouradeep Chakraborty, and Abhir Das, is set to redefine how mobile gamers interact with brands, making every in-game action count toward real-world rewards.

From Play to Pay: What Makes PlaySuper Unique?

Today, gaming is the largest entertainment industry, yet mobile game retention remains a persistent challenge. PlaySuper is flipping the script. PlaySuper’s white-labeled SaaS plugin integrates directly into mobile games, allowing players to use in-game rewards to shop for real-world products without leaving the game.  This seamless experience benefits:

• Gamers, who can turn their time and skill into tangible rewards

• Gaming Studios, which gain higher retention and increased in-app purchases

• Brands, that tap into highly engaged gaming audiences
  
  

Funding Goals: Expanding Globally & Scaling Operations

With fresh capital, PlaySuper is gearing up for rapid expansion, focusing on several key areas to scale its impact. The startup plans to accelerate product development and enhance its next-generation, hyper-personalized in-game store, ensuring a seamless shopping experience for gamers. 

Market expansion is also a top priority, with Southeast Asia (SEA) as the initial target, followed by strategic growth in MENA and LATAM. To support this growth, PlaySuper is actively hiring top-tier talent, particularly a Product Head and an expanded B2B partnerships team.

The company has already secured partnerships with 16 gaming studios and collaborated with 109 brands, solidifying its position as a disruptive force in the gaming and commerce ecosystem.

Proven Entrepreneurs With a Track Record of Success

PlaySuper is not Upamanyu and Shouradeep’s first entrepreneurial venture. The duo previously co-founded CollegeShala, scaling it to 500K+ users before a $1.1 million exit. Later, they were acquired by LectureNotes, where, and raised $2.5 million, doubling its user base, and driving $1 million in revenue, all within a year.

With PlaySuper, they are now taking on the $300 billion gaming industry, betting on a future where gamers don’t just play — they earn, engage, and shop.

The Future of Gaming Commerce

In a world where engagement is currency, PlaySuper is leading a new wave of innovation. The company aims to scale to 100+ million monthly active users and $5+ million in annual recurring revenue within three years. As gaming continues to evolve, PlaySuper is proving that the next frontier isn’t just about playing—it’s about unlocking real-world value.

Stay tuned — because gaming is about to change forever.