PlaySuper Raises $500K Seed Fund to Revolutionize Gaming Commerce

PlaySuper, a Masters’ Union-incubated gaming-commerce startup, has announced a successful $500,000 seed fundraise to accelerate its vision of transforming the way players interact with games, brands, and rewards. This funding round was led by IAN Group Angel Fund and 100X.VC, with strategic backing from investors including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das.

India’s First Gaming-Commerce Startup is Monetizing Mobile Gaming Like Never Before

In an industry where mobile game retention remains a critical pain point, PlaySuper is offering a game-changing solution: real-world rewards from in-game actions.

Founded by Upamanyu Chatterjee, Shouradeep Chakraborty, and Abhir Das, PlaySuper enables players to shop real products using in-game rewards through a white-labeled SaaS plugin integrated directly within mobile games without ever leaving the game.

Our mission is simply to make every moment spent gaming economically meaningful,” says co-founder Upamanyu Chatterjee.

How PlaySuper Works | The “Play to Pay” Revolution

PlaySuper’s product benefits three key players in the ecosystem:

1. Gamers turn gameplay into tangible shopping power

2. Gaming Studios see improved player retention & higher in-app conversions

3. Brands connect with highly engaged, purchase-ready audiences
   
   

With its hyper-personalized in-game commerce layer, PlaySuper creates a seamless, rewarding loop for users and businesses alike.

Fueling Global Expansion and Talent Acquisition

PlaySuper will focus on:

1. Product Development: Enhancing its in-game commerce store and tech stack

2. Global Market Expansion: Starting with Southeast Asia, then MENA and LATAM

3. Talent Hiring: Especially a Product Head and more B2B partnership managers
   
   

The company has already secured partnerships with 16 gaming studios and collaborated with 109 brands, laying a strong foundation for global scale.

Repeat Founders | Proven Execution

Upamanyu and Shouradeep built CollegeShala, which grew to 500K+ users before a $1.1M exit. Post-acquisition by LectureNotes, they helped scale the ed-tech firm by:

1. Raising $2.5 million

2. Doubling the user base

3. Driving $1 million in annual revenue
   
   

With PlaySuper, they’re betting big on the $300 billion global gaming industry this time, at the intersection of commerce and mobile gaming.

The Future of Gaming-Commerce in India and Beyond

PlaySuper’s ambitious goals include:

1. Reaching 100+ million monthly active users

2. Hitting $5+ million in annual recurring revenue in the next 3 years
   
   

As the lines between gaming, commerce, and real-world value continue to blur, PlaySuper is pioneering a future where gaming isn’t just for fun, it's financially rewarding.

Gaming as a Gateway to Commerce | The Vision Ahead

Looking ahead, PlaySuper has bold goals:

1. Reach 100+ million monthly active users

2. Generate $5 million+ in annual recurring revenue by 2027

3. Become the default rewards infrastructure for mobile gaming globally
   
   

“The future of gaming isn’t just about entertainment, it's about utility, community, and commerce. With PlaySuper, we’re turning games into decentralized malls powered by engagement,” said Upamanyu Chatterjee, CEO of PlaySuper.

This vision aligns with global trends reward-based engagement, gamified commerce, and creator monetization all pointing toward PlaySuper’s potential to be a category-defining company.

New Dawn for Indian Gaming Startups | Final Thoughts

PlaySuper is not just scaling a startup it’s shaping an entirely new category: Gaming-Commerce.

As India cements its position as a global gaming powerhouse, and brands seek non-traditional engagement channels, PlaySuper is at the crossroads offering a platform that drives value for everyone involved.

From students earning vouchers, to gaming studios unlocking revenue, to brands reaching millions of Gen Z users inside games, PlaySuper is redefining what it means to play, earn, and shop.