How Ramni Garg Built Misrr India, a Handmade Clothing Brand That Blends Art with Entrepreneurship

In the heart of Chandigarh, amidst the clutter of fast fashion and mass production, Misrr stands out. 

Founded and run by artist-turned-entrepreneur Ramni Garg, Misrr is a powerful reminder that business success doesn’t always begin with spreadsheets or MBAs. Sometimes, it starts with a block of wood, a piece of fabric, and a deep love for craftsmanship.

In an exclusive conversation with our students, Ramni shares that her journey is defined not by business playbooks, but by intuition, artistry, and an unwavering belief in the value of her work. And in doing so, she gives us a window into the rarely spotlighted world of artisan-led brands.

Want to watch the video instead?

Watch this video to learn more about Misrr India’s business success:

From artistry to entrepreneurship

Ramni’s foray into business was less about a meticulously crafted plan and more about following a gut instinct. Her background in arts matched with her love for textiles and traditional block printing, set the foundation. What began as a personal exploration soon turned into Misrr, a boutique fashion label that embodies handmade elegance.

Rather than chasing trends, Ramni focused on creating timeless pieces with artisanal value. She began by sourcing traditional blocks and experimenting with natural fabrics. The production was initially modest, but her designs struck a chord with customers who were craving authenticity in an oversaturated market.

The power of exclusivity and customer loyalty

What makes Misrr truly unique is its uncompromising dedication to exclusivity. Every piece is handmade and unique, giving customers something they can’t find anywhere else. Ramni notes that this uniqueness has led to exceptionally strong customer retention and minimal acquisition costs.

Customers become brand advocates. They return not just for the clothes, but for the feel of real fabric, the touch of hand-printing, and the assurance that no one else will own the same design. I

Craftsmanship as a business strategy

Ramni runs a lean but skilled team. Each artisan she hires is trained to maintain the quality and detail that Misrr is known for.  As a result, every product that leaves the studio lives up to the brand promise with no shortcuts and no compromise.

This focus on craftsmanship has also allowed her to maintain premium pricing while keeping customers happy. Her pieces don’t compete on cost; they compete on value. This is a business model built on story, process, and experience.

Lessons in financial sustainability

One of the most surprising takeaways from Ramni’s story is how financially sound Misrr is. Despite being a niche brand, it consistently brings in profits that surpass what many salaried professionals in India earn. Ramni is transparent about her pricing, costs, and profits—sharing how thoughtful sourcing, waste minimisation, and demand-led production help her keep margins healthy.

For aspiring entrepreneurs, especially in creative fields, her story serves as a blueprint: you don’t need to burn cash to build a sustainable business. What you do need is clarity on your value proposition, control over production, and deep customer understanding.

Challenges and realities of running a passion-driven business

Like every founder, Ramni’s journey hasn’t been without hurdles. From managing staff to balancing inventory cycles and fluctuating demand, she’s had to learn on the job. Unlike venture-backed startups, Misrr operates without large buffers, making her a resilient leader.

As demand grew, Ramni realised the importance of saying “no” to orders or styles that didn’t align with her vision. For her, brand integrity mattered more than aggressive expansion.

The art of adaptability

What distinguishes Ramni is her adaptability. She doesn’t chase a 5-year plan. She responds to what her customers want, what the market is saying, and where her own creativity is pulling her. This responsiveness has kept Misrr fresh, even in an ever-changing industry.

Whether it’s updating production techniques, tweaking styles for a younger demographic, or introducing seasonal collections, Ramni builds from intuition sharpened by experience.

Expanding horizons while staying rooted

Though Misrr started as a niche brand, its appeal has cut across age and geography. Teenagers, working professionals, and older customers alike connect with the label’s authenticity. This broad demographic appeal has given the brand legs without diluting its essence.

Looking ahead, Ramni is clear about one thing: she wants to grow, but not at the cost of her craft. “I want to keep creating,” she says. “That’s the soul of Misrr. Whether we grow in size or not, we’ll always grow in depth.”

Final Takeaway

Misrr is a case study in passion-led entrepreneurship done right. Ramni Garg’s story is a testament to what happens when creativity meets courage, and when you let your love for the craft lead the way.

For aspiring founders, especially in the arts, Misrr proves that you don’t need an MBA or venture funding to build a meaningful business. What you need is purpose, product excellence, and people who believe in your story.