How Bangalore’s Supple Pack is Leading India’s Plastic Packaging Innovation

Supple Pack, a Bangalore-based company, has mastered the art of balancing growth, efficiency, and sustainability in the competitive world of plastic packaging. 

With a staggering monthly revenue of ₹3.5 crore, the company stands as a beacon of how efficient business models and cutting-edge technology can propel growth.

Read on to explore how Supple Pack is transforming plastic packaging:

Want to watch the video instead?

Our students visited  Prayas Srimal in Bangalore to meet this second-generation entrepreneur and understand how he runs his plastic manufacturing business.

Watch the video to explore Supple Pack’s growth story:

Revolutionising the Plastic Packaging Industry

Founded with an initial investment of just ₹1.5 lakh, Supple Pack has grown exponentially to an investment base of ₹17-20 crore. This growth reflects the massive potential of India’s plastic packaging sector, especially with the demand for innovative and cost-effective solutions.

The company employs over 200 skilled workers, but what truly sets it apart is its focus on automation. Supple Pack’s advanced machinery enables a production capacity of up to 6,000 kg per day, reducing dependence on manual labour. 

By prioritising automation, the company keeps production costs low and ensures consistency in quality, a crucial factor for both local and international clients.

Global footprint with local roots

Supple Pack’s client list spans 13-14 countries, underlining its successful expansion into international markets. By serving major corporations across borders, the company has positioned itself as a reliable and scalable partner in the plastic packaging domain.

This global reach has been achieved with minimal marketing expenditure. Instead of relying on aggressive marketing, Supple Pack leverages strong client relationships and a stellar reputation for delivering quality products, showcasing the power of word-of-mouth and client retention strategies.

A commitment to sustainability

In an industry often criticised for its environmental impact, Supple Pack is leading by example with a focus on sustainability. The company uses recyclable materials like high-density polyethylene and polypropylene, aligning its operations with global sustainability trends.

This approach not only appeals to eco-conscious consumers and businesses and ensures compliance with international environmental regulations, giving Supple Pack an edge in the global market.

Efficient raw material management

Another pillar of Supple Pack’s success is its robust raw material procurement strategy. By partnering with reliable suppliers such as Reliance and Indian Oil, the company secures high-quality materials at competitive prices. This allows for consistent production and enhanced profit margins, further solidifying its market position.

The road ahead

Last year, Supple Pack achieved a revenue of ₹26 crore. With projections indicating revenue will exceed ₹40 crore this year, the company is on a steady upward trajectory. Additionally, India’s low adoption rate of plastic compared to Western markets presents enormous growth potential for innovative manufacturers like Supple Pack.

By combining automation, sustainability, and an efficient business model, Supple Pack is not only thriving in the competitive plastic packaging sector but also setting benchmarks for others to follow.