From Content to Commerce: How Angad Bhatia Built a Media Powerhouse

Have you ever pondered what truly sets certain digital media platforms apart amidst the endless stream of content? How do they transcend mere information or entertainment to become cultural phenomena and household names? These aren’t just abstract musings—they’re the defining realities behind some of India’s most transformative entrepreneurial journeys.

At the core of these stories is Angad Bhatia, the visionary mind behind MensXP, Mensa Brands, iDiva, and Hypp! Angad has redefined how content and commerce seamlessly coexist, leaving an indelible mark on India’s digital and e-commerce landscapes.

To delve into his incredible journey, Masters’ Union recently hosted an exclusive fireside chat with Angad. The conversation explored his evolution from building one of India’s most influential digital content platforms to pioneering innovative e-commerce ventures. His story is not just about scaling businesses—it’s about challenging conventions, disrupting industries, and creating a legacy that inspires.

The Evolution of MensXP: From Blog to Cultural Ecosystem

Angad Bhatia’s journey began with a clear vision: to craft content that resonates deeply with audiences. What started as a niche platform for men’s lifestyle quickly grew into a content powerhouse, producing over 100,000 articles and 5,000 videos annually.

However, MensXP wasn’t content to remain a media platform. Under Angad’s leadership, it transformed into a holistic ecosystem that merges content with commerce. Collaborating with global giants like Amazon, Netflix, and Flipkart, MensXP produces culturally relevant original content while simultaneously curating a one-stop shop for men’s grooming and lifestyle products.

MensXP’s foray into commerce is marked by its 700+ brand partnerships and the launch of MensXP MUD, India’s first men’s makeup line. This bold move exemplifies how content can seamlessly drive commerce, creating a synergy that redefines consumer engagement.

Scaling with Mensa Brands: E-Commerce Meets Influencer Power

Following the success of MensXP, Angad embarked on a new journey with Mensa Brands, aiming to revolutionise the e-commerce landscape. Mensa Brands stands out by integrating influencer-led strategies and authentic collaborations with celebrities, creating scalable and trustworthy brands.

By leveraging the power of social proof and employing cutting-edge marketing techniques, Mensa Brands has redefined how Indians shop online. Angad’s unique approach highlights the importance of combining credibility with creativity, ensuring long-term consumer trust and loyalty.

Key Takeaways from the Session

1. The Power of Storytelling: Content isn’t just king; it’s the entire realm. Angad highlighted the importance of authentic storytelling that resonates emotionally with audiences, fostering deep connections.

2. Blurring the Lines Between Content and Commerce: The future belongs to platforms that seamlessly integrate engaging content with intuitive shopping experiences, bridging the gap between inspiration and action.

3. Building Communities, Not Just Customers: Angad’s ventures focus on fostering communities that share values, ensuring loyalty that goes beyond mere transactions.

4. Innovation Meets Execution: From launching groundbreaking products like a men’s makeup line to scaling influencer-driven brands, Angad stressed that innovation must be backed by flawless execution to create lasting impact.

Engaging with Students: Insights That Matter

The interactive Q&A session brought out Angad’s candid and visionary side. Students posed questions about scaling startups, managing diverse teams, and navigating India’s rapidly evolving digital landscape. Angad’s responses, laced with practical advice and inspiring anecdotes, encouraged students to think beyond conventional boundaries and act boldly.

Why This Matters

Angad Bhatia’s journey is more than a story of entrepreneurial success—it’s a blueprint for innovation, adaptability, and the pursuit of excellence. His insights resonate with aspiring entrepreneurs, digital marketers, and anyone eager to challenge the status quo.

As students left the session buzzing with ideas, one thing became clear: the future of business lies at the intersection of creativity and commerce. Leaders like Angad Bhatia are not only navigating this convergence but paving the way for others to follow.

Visit our YouTube channel to explore more: Life At Masters’ Union | Explained in 3 Minutes (youtube.com)