How Eggoz Is Disrupting the ₹90,000 Cr. Egg Market in India

When you buy eggs at your local store, do you ever check where they came from? Or how old they are? In India, most people don’t.            

Most eggs in the country are sold loose — unpackaged, unbranded, and without any quality assurance. That broken supply chain is exactly what the founders of Eggoz set out to fix.

From a modest poultry setup in Bihar to building a tech-driven consumer brand, Eggoz has become one of India’s fastest-growing names in the egg market. Their story is a sharp reminder that even the most ordinary products can be transformed — with quality, technology, and a relentless focus on trust.

At a recent Outclass hosted by Masters’ Union, students met with co-founder Abhishek Negi to understand how Eggoz is quietly redefining the future of India’s protein ecosystem.

• The ₹90,000 Cr. egg market in India is largely unbranded — a massive white space.
  
  

• The Eggoz founders spotted this and built a decentralised, tech-powered, farmer-integrated brand.
  
  

• Every Eggoz egg goes through 11 quality checks, is stamped and packed within 24 hours, and retains peak freshness.
  
  

• AI helps Eggoz manage supply, farm productivity, and urban cold-chain distribution.
  
  

• With ₹100 Cr. in funding, Eggoz is expanding beyond eggs into clean, protein-rich FMCG products.
  
  

‍Watch the full video to understand the past, present and future of Eggoz: 

https://www.youtube.com/watch?v=OdYVO5vXvWI&t=81s

Why the Egg Market in India Was Ripe for Disruption

India produces more than 129 billion eggs every year. But over 90% of them are sold loose — with no packaging, no hygiene guarantees, and no way to trace where they came from. In an age where FMCG categories like milk, flour, and even masalas are branded and trusted, eggs remain oddly informal.

This inconsistency doesn’t just affect consumer trust — it also weakens farmer incomes, causes unnecessary spoilage, and makes the entire protein supply chain unreliable.

That’s where Eggoz comes in. By branding an everyday food item and bringing consistency to quality, they’ve opened up an entirely new market. Their long-term bet? Eggs are just the beginning.

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What Makes Eggoz Different from Other Egg Brands

In the egg business, freshness is everything. But freshness without safety is meaningless. Eggoz solves for both.

Their decentralised sourcing model ensures that eggs are collected, cleaned, UV-sanitised, graded for protein, stamped, and packed — all within 24 hours of being laid. And because they operate close to farms, transit times are minimal, breakage is low, and eggs stay fresher for longer.

What sets Eggoz apart:

• 11-step quality control process, including sanitation and grading
  
  

• Smart, AI-enabled backend for farm productivity and demand prediction
  
  

• Consistent product delivery across seasons and geographies
  
  

• Farmer integration: over 500 rural farmers are trained and empowered as partners
  
  

Eggoz is the rare kind of startup that doesn’t just source from farmers — it builds with them.

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A ₹90,000 Cr. Industry and a Bigger Vision Ahead

The egg market in India is worth ₹90,000 Cr. — but still massively underdeveloped in terms of branded players. Eggoz’s early success shows that consumers do care about traceability and hygiene — they just haven’t been given better options.

But eggs are only step one. Eggoz is now expanding into clean protein FMCG products, with a strong focus on nutrition, convenience, and storytelling.

Upcoming launches include:

• High-protein snack ranges like egg-based momos
  
  

• Gourmet egg burger patties and egg bhurji mixes
  
  

• Packaged ready-to-eat meals focused on egg nutrition
  
  

Their goal? To lead India’s clean protein movement — starting with eggs, but going far beyond them.

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How the Eggoz Supply Chain Enables Peak Freshness

Rather than building one large processing facility, Eggoz adopted a decentralised supply chain — with local hubs that operate near farms. This drastically cuts down the time between laying and packaging, while also improving rural employment.

Advantages of this model:

• 12–24 hour egg processing ensures top-tier freshness
  
  

• Local hubs reduce logistics costs and spoilage
  
  

• Farmers benefit from proximity, stable demand, and better margins
  
  

This model isn’t just scalable — it’s replicable across other perishable food categories. And that could have powerful implications for India’s rural food economy.

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Why Eggoz Is as Much a Tech Startup as a Poultry Brand

At first glance, Eggoz might seem like a farm company. But a look under the hood tells a different story.

AI and tech power nearly every layer of the company’s operations:

• Demand prediction based on city-wise consumption patterns
  
  

• Feed cycle and hen health tracking for better egg yields
  
  

• Smart cold-chain routing for urban deliveries
  
  

This technology backbone enables the brand to scale without compromising on quality. For founders and students alike, Eggoz is proof that even the most traditional sectors — like poultry — can be disrupted through thoughtful innovation.

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Branding Eggoz in an Unbranded Market  

How do you get people to care about eggs — when they’ve never even thought about them?

You build a story around them. That’s what Eggoz has done.

Instead of pushing products through loud ads, the team focused on consumer education. They talk about protein. They show the farms. They feature the farmers. And they make their packaging smart, informative, and consistent.

This human-first approach has helped Eggoz stand out in a cluttered, corporate FMCG world — even in a low-engagement category like eggs.

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What Eggoz Has Done with ₹100 Cr. in Funding

Eggoz has raised over ₹100 crore in funding — but more importantly, they’ve used it with focus.

Rather than chasing dozens of SKUs or over-expanding, they’ve doubled down on their core vision: to own the branded egg category and lead clean protein innovation.

Funding has helped them:

• Expand to multiple cities and distribution channels
  
  

• Invest in backend tech and operations
  
  

• Increase rural farmer participation
  
  

This clarity of focus — paired with capital efficiency — is what sets Eggoz apart from most consumer startups.

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Lessons for Aspiring Founders and Students

The Eggoz story is inspiring because it’s not built on buzzwords or hype. It’s a business that solves a real, everyday problem — and solves it with care.

For student founders, here’s what stands out:

• You don’t need a radical idea, you need a relevant one
  
  

• Great execution beats big headlines
  
  

• Rural India is not a challenge — it’s an opportunity
  
  

At Masters’ Union, our students don’t just hear about startups like Eggoz. They meet the founders, ask hard questions, and learn directly from their journeys. That’s what real business education looks like.    

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FAQs

1. Who are the founders of Eggoz and what are their backgrounds?
   
   

Eggoz was founded by Abhishek Negi, Uttam Kumar, and Rahul Kumar, all alumni of IIT and NIT with deep expertise in agriculture, rural operations, and consumer tech.

2. Where does Eggoz operate from?
   
   

Eggoz is headquartered in Gurugram and operates across several North and Central Indian states through decentralised farm and packing hubs.

3. How is Eggoz different from other egg brands?
   
   

Eggoz guarantees freshness and hygiene through rapid processing, local sourcing, and 11-step quality checks — offering a consistent branded experience in an unbranded market.

4. What tech does Eggoz use in its operations?
   
   

Eggoz uses AI for demand forecasting, feed optimisation, farm health tracking, and cold-chain logistics — making their supply chain smart and scalable.

5. What is Eggoz's long-term vision?
   
   

Beyond eggs, Eggoz aims to lead India’s clean protein revolution by introducing protein-rich, egg-based FMCG products with a focus on nutrition, freshness, and convenience.