An Insider Look at The Undergraduate Programme in Psychology and Marketing

At the intersection of human behaviour and business lies the key to effective marketing — and Master’s Union is transforming this knowledge into impact with its new Undergraduate Programme in Psychology and Marketing.

Designed for future-focused students aiming to shape the marketing landscape, this programme blends psychological insights with marketing strategies, preparing graduates to craft campaigns that resonate with today’s dynamic consumers. 

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Watch this video to learn about this programme’s unique features, hands-on approach, and global immersion opportunities from Swati Ganeti, Undergraduate Programme Director at Masters’ Union.

The Power of Psychology in Marketing

Why do some ads linger in your memory while others are forgotten?
Do flashy colours or catchy slogans influence buying decisions, and if yes, to what extent?

Psychology holds the answers. 

This programme delves into how emotions, memories, and subconscious triggers influence consumer decisions. By understanding these concepts, students learn to predict behaviours and create impactful campaigns. In an era where consumer attention is scarce, this knowledge transforms marketers into storytellers who connect with audiences on a deeper level.

A Curriculum That Blends Strategy with Action

Spanning four years, the programme’s structure is thoughtfully designed:

• Year One lays the foundation with core concepts in psychology and marketing.

• Year Two builds technical skills, sharpening students' analytical and creative abilities.

• Year Three focuses on leadership and strategic thinking.

• Year Four immerses students in real-world industry experiences, ensuring they graduate ready to lead.

Courses like “Hack the Consumer Mindset” turn theory into action, allowing students to test psychological principles in practical marketing scenarios. This experiential learning prepares them to tackle challenges with creativity and confidence.

A Global Lens on Business

Master’s Union takes learning beyond borders. Students will participate in global immersion programmes and study marketing strategies from international giants like Nike and Coca-Cola. Understanding how brands navigate cultural nuances equips students to design adaptable, world-class campaigns.

Exceptional Faculty and Industry Exposure

Learning from the best is non-negotiable. With a mix of top global academics and industry veterans, students receive a balance of cutting-edge theory and market-ready skills. Internships with leading companies provide hands-on experience, making graduates career-ready from day one.

Diverse Career Paths

From digital marketing and brand management to public relations and behavioural consulting, the programme opens doors to a vast array of roles. The interdisciplinary nature of the curriculum ensures students develop critical thinking and adaptability — traits that are invaluable in a rapidly evolving job market.

A Thriving Campus Life

Students in the Psychology and Marketing programme will share the vibrant Master’s Union campus experience. They’ll collaborate across disciplines, join cultural clubs, and participate in entrepreneurial projects, fostering a rich community and network that lasts a lifetime.

Conclusion

Master’s Union’s new Undergraduate Programme in Psychology and Marketing is more than an academic offering — it’s a launchpad for tomorrow’s marketing leaders. By merging psychology with business strategy, focusing on hands-on learning, and providing global exposure, the programme ensures graduates are ready to navigate the complexities of modern marketing. If you’re ready to master the art and science of influencing consumer behaviour, your journey starts here.