Ground Zero 1.0
India’s Biggest Coolest D2C Case Fest

Masters' Union x SuperYou brought undergraduates together to rethink how D2C is built at Ground Zero 1.0.

Coming Soon - Ground Zero 2.0 | Coming Soon - Ground Zero 2.0

ground zero

/ground zee-ro/ noun

DEFINITION

A starting point where every activity begins and ideas turn into reality. It's the transition point from when you plan to when you build, the exact moment when what you have been thinking about becomes something you're actually making happen.

The case comp that’s built different

This isn’t another deck-and-deadline contest.

Ground Zero 1.0 challenged the undergraduate students to think and act like real D2C founders.

In Round 1, teams shared creative video submissions with strategies to unlock the 40+ consumer segment.

In the finale in Bengaluru, the top 12 teams performed live ads, presented bold strategies, and pitched directly to Nikunj Biyani, Founder of SuperYou.

₹3L

Prize Pool

100+

Top Colleges

12

Finalists

1

D2C

Champion

₹3L

Prize Pool

100+

Top Colleges

12

Finalists

1

D2C

Champion

From Ground Zero:
Building a ₹100 Cr D2C Brand

How do you scale a D2C brand in a category dominated by legacy giants? SuperYou Co-founder, Nikunj Biyani, shares the unfiltered playbook- product, brand, and what retention really looks like at scale.

Ground Zero 1.0
Bengaluru Edition

Ground Zero 1.0 Bengaluru Edition

Scouting the Best

Undergraduate students from leading colleges built their teams and came together to solve a real D2C problem.

The Brief

Teams created bold video submissions with ideas that pushed the limits. Only the top 12 teams moved to the finals.

The Arena

Finalists performed live ads, created product and packaging samples, and pitched directly to Nikunj Biyani, Founder of SuperYou.

Winner-first Place

Team Irrational Edge

Aryan Nangia and Ishnoor Singh

University of California, Berkeley

Honestly, how often do you get an opportunity like this? We got the chance to pitch directly to the Founder of SuperYou, we won ₹2 lakh, and we’ve also been offered the opportunity to intern at his company.
The entire experience felt very surreal. We still can’t fully believe that we actually won, it’s pretty crazy to think about!

1/3

Team Supermen

Sidhant Dhall, Vihaan Nagrath, Siddhanth Vengali and Daksh Pansuriya

Masters' Union

Even though the result wasn’t in our favor, getting the opportunity to present in front of Nikhil Sir (Founder of SuperYou) and to work on a case with SuperYou was an amazing experience.
We’re definitely taking a lot of learnings away from this, and overall it’s been a really valuable experience for us.

2/3

Team IIMPETUS

Tanisha Panda, Aanya Talekar and Priyal Maheshwari

Indian Institute of Management (IIM), Ranchi

One big takeaway was understanding how products actually work. In theory, things feel very structured and separate, but in real life everything happens simultaneously and not in silos. It's crazy seeing how everything fits together to make a product work and a company grow. Preparing for this was a really good experience but it gave us a much better understanding of how a business actually works.

3/3