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India’s Biggest Coolest D2C Case Fest
Bengaluru Edition

Masters' Union and SuperYou are coming together for
Ground Zero 1.0 - A case fest where undergrad students from
the best colleges reimagine the future of D2C.

Ground Zero 1.0 | Bengaluru Edition | January 2026 | Masters’ Union x SuperYou | Cash prizes of ₹3 lakh

The case comp that’s built different

This isn’t another deck-and-deadline contest.

Ground Zero is India’s premier D2C case competition, uniting top undergraduate talent to solve real business challenges.

You craft bold strategies and pitch directly to Nikunj Biyani, the Founder of SuperYou.

₹3L

Prize Pool

10

Finalists

25

Top Colleges

1

D2C Champion

Register Now arrow arrow

The Game Plan

The Game Plan

Build Your Team

Register and reserve your spot amongst teams from top campuses.

The Brief

We give you an online case and you submit a one-pager and a 2 minutes video.

The Arena

Bengaluru Edition | Venue: TBD | January 2026

10 best teams battle it out before Nikunj Biyani, Founder of SuperYou and other D2C Founders.

India’s D2C ecosystem
is in its Golden Eraaa..

The Case

You get to work on an actual problem statement
from SuperYou. Come up with bold ideas,
uncover opportunities and see your ideas come
to life.

Think different. Build bold.

Growth Strategy

Brand Building

Customer Retention

Operations

Product Innovation

What’s at Stake?

Register Now

SuperYou brings your idea to life.

The opportunity to pitch directly to SuperYou founder and the brand team.

Ground Zero 1.0 Championship and bragging rights for life.

₹3L prize pool. Cash.

Scholarships at Masters’ Union.

PPI for Internship and full-time
opportunities at SuperYou.

Official Partners

Ground Zero 1.0 is here to make you SUPER.

Frequently Asked
Questions

How many members are allowed in a team?

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Each team must have 2 to 4 students from the same college. No student can be part of multiple teams. All team members must be from the same college but can be from different UG courses.

What prizes are up for grabs?

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Cash prizes worth ₹3 Lakh, scholarships to Masters’ Union PGP programmes, internship opportunities with partner D2C brands, and some really cool merch.

How will our submissions be evaluated?

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Based on clarity, feasibility, boldness of the idea, and how well you build context in the 1-pager and video. Top 15 teams move to the Bengaluru round.

Can teams be changed after registration?

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No. Team composition cannot be changed once registered. Each participant can only be part of one team.

Is individual participation allowed?

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No, individual participation is not allowed. Each team must consist of a minimum of three members from the same institution. Collaboration and teamwork form a key part of the competition’s learning experience.

Are there any registration or participation fees?

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No, participation is completely free for invited colleges.

Will Masters’ Union provide travel or accommodation for regionals or finals?

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No. Travel and accommodation arrangements will have to be made by participants themselves. Masters’ Union will provide necessary logistical details for smooth coordination.

What if we miss the submission deadline?

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Late submissions will not be accepted under any circumstances. Teams are advised to adhere strictly to all deadlines.

Can we use external data or consult mentors?

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Yes, you can use publicly available data or insights from mentors. However, all analysis, ideation, and final submissions must be done solely by your team.

Who can we reach out to for queries?

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Write to us at groundzero1.0@mastersunion.org with your queries.

Reach out to the
Ground Zero Team

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