Mom’s Co. Winning Lessons on Baby & Moms Product | Learn from the Founder

When parents cannot find what they need, they often settle for what’s available. But for Mohit and Malika Sadani, compromise wasn’t an option. In 2016, their frustration at not finding safe, toxin-free baby care products for their newborn sparked the creation of The Moms Co, a purpose-driven brand that is today one of India’s most trusted names in personal care.

What began as a small initiative to fill a personal gap quickly grew into a nationwide movement. By combining empathy, research, and business acumen, The Moms Co has set benchmarks for natural baby care products in India and for mothers’ wellness.

A Business Born Out of Personal Need

The Moms Co story began with Malika’s own search for natural and reliable products during her pregnancy. Disappointed with the limited options available in India, she recognized that many other parents faced the same challenge.

Together with her husband Mohit, she decided to transform this unmet need into a purposeful business. With backgrounds in consulting, finance, and marketing, the couple combined their professional strengths with personal experience to create a brand built on trust and authenticity.

Core Insights from the Founding Story

• Personal pain points can be powerful business opportunities

• Complementary skill sets strengthen entrepreneurial partnerships

• Purpose-led missions resonate strongly with target audiences

Building Trust with Science and Natural Ingredients

From its inception, The Moms Co positioned itself as a trusted baby care products brand for mothers who prioritize safety and quality. But unlike others who simply used the label “natural,” the founders went a step further.

They invested in rigorous research, ensuring that their formulations were safe, dermatologically tested, and internationally certified. This balance between natural ingredients and scientific validation allowed them to win credibility among parents who wanted more than just promises.

Trust-Building Strategies

• Every The Moms Co product is toxin-free and dermatologist-tested

• Transparency in ingredient sourcing enhances brand credibility

• Education around safe skincare helps parents make informed choices

Evolving Beyond Baby Care to Mother Care

Although the brand launched with The Moms Co baby products, customer feedback soon revealed a larger need. Mothers began asking, “What about products for us?”

From postpartum hair fall to muscle recovery and skincare changes, there were very few brands addressing maternal needs. Responding to these voices, The Moms Co expanded from newborn baby care products to holistic mom-first wellness solutions.

Evolution of the Product Line

• Pregnancy-safe skincare and body care products

• Postpartum hair and wellness ranges

• Expanded product categories while retaining baby care as a core focus

Scaling Through Customer-Centricity

One of the brand’s most important strengths lies in its customer-first approach. Instead of relying only on market trends, the founders actively sought customer feedback. Malika herself delivered products, often gathering direct insights from mothers.

This strategy helped them develop offerings that solved real consumer pain points—whether in baby skin care products or in postnatal wellness. Scaling became organic, demand-driven, and sustainable.

Customer-Centric Growth Insights

• Listening directly to mothers shaped new product development

• Expansion was guided by actual demand, not assumptions

• Brand loyalty was built through empathy and responsiveness

Acquisition by The Good Glamm Group for ₹500 Crore

In 2021, The Moms Co was acquired by The Good Glamm Group for ₹500 crore (approx. $67 million), making it one of the largest D2C brand exits in India at the time.

This acquisition wasn’t just about numbers; it reflected the brand’s strong fundamentals and consumer trust. It allowed The Moms Co to leverage larger distribution networks, global resources, and greater innovation capacity.

Why The Moms Co Was Acquisition-Worthy

• Crossed ₹100 crore ARR in under five years

• Recognized as a best baby care products brand in India

• Available in 20,000+ retail outlets and major e-commerce platforms like Amazon and Nykaa

• Built strong recall among urban, millennial mothers

• Pioneered the clean label and toxin-free movement in Indian personal care

The Moms Co as a Trusted Brand in India

Today, The Moms Co is synonymous with safe, effective, and reliable organic baby skin care products. From baby lotions and shampoos to pregnancy-safe skincare, the brand caters to families who want uncompromised quality.

Its commitment to safety has positioned it among the best baby skin care products in India, gaining recognition not just from parents but also from pediatricians and dermatologists.

Why Parents Prefer The Moms Co

• Wide range of toxin-free products for both moms and babies

• Easy availability online and offline across India

• Reputation as a pioneer in best organic baby skin care products

Lessons from The Moms Co Journey

The Moms Co demonstrates how purpose-led entrepreneurship can achieve both impact and profitability. By refusing to compromise, the Sadanis built a category-defining brand that continues to inspire both parents and entrepreneurs.

Things That Worked Out for The Moms Co. 

• Personal experiences can fuel disruptive business models

• Trust is earned through transparency and science-backed claims

• Listening to customers ensures organic, sustainable growth

• Strategic acquisitions can accelerate scale without losing brand identity

End Thoughts

The journey of The Moms Co is a remarkable example of how personal challenges can inspire powerful businesses. By staying true to their mission of safety, authenticity, and empathy, Mohit and Malika Sadani built one of the most trusted baby care brands in India.

From its humble beginnings to a ₹500 crore acquisition, The Moms Co has proven that when customer trust meets entrepreneurial grit, the results can transform industries. Today, as parents look for the best baby care products in India, The Moms Co continues to stand out as a brand built with love, care, and responsibility.

FAQs

1. What is The Moms Co. known for?

The Moms Co is best known for its toxin-free, natural baby care products and pregnancy-safe wellness solutions for mothers.

2. Are The Moms Co. baby products safe for newborns?

Yes, all The Moms Co baby products are dermatologically tested, toxin-free, and designed to be safe for newborns and sensitive skin.

3. What makes The Moms Co. products different from other brands?

Unlike generic products, The Moms Co products combine natural ingredients with scientific validation, ensuring both safety and effectiveness.

4. Is The Moms Co. the best baby care products brand in India?

It is among the most trusted and widely recommended brands, recognized for offering some of the best baby skin care products in India.

5. Does The Moms Co. also have products for mothers?

Yes, the brand expanded to include skincare, haircare, and wellness solutions specifically designed for mothers during and after pregnancy.

6. Where can I buy The Moms Co. products?

You can purchase them online via Amazon, Nykaa, and the brand’s official website, or offline at over 20,000 retail stores across India.

7. Are The Moms Co. products considered organic?

Yes, many of their offerings are part of the best organic baby skin care products category, made with natural and toxin-free ingredients.