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Revolutionising Credit: How Axio is Shaping the Future of Fintech in India
January 15, 2025

Imagine a world where your financial potential isn’t limited by your credit history. For millions in India, credit access is a challenge, especially for self-employed individuals and those in rural areas.
Enter Axio, a fintech innovator on a mission to democratise credit access with technology at its core. By blending data-driven insights, customer-centric products, and a focus on financial inclusion, Axio is redefining how lending works in a fast-evolving digital economy.
From checkout financing to building credit histories for the underserved, Axio’s journey offers valuable lessons in resilience, innovation, and responsible growth.
Want to watch the video instead?
As part of #offcampus, Masters’ Union students visited Axio’s headquarters in Bangalore to meet co-founders Sashank Rishyasringa, and Gaurav Hinduja.
Watch this podcast to uncover how this founder duo built a successful digital credit company.
Credit as a Catalyst for Economic Empowerment
For millions of underbanked individuals, credit remains out of reach. Axio seeks to change that by extending financial services to those without traditional credit histories.
Axio is empowering small farmers who do not have formal collateral by providing access to affordable credit. With this support, farmers can purchase essential tools without risking assets, enabling them to grow their business and contribute more effectively to the economy.
Game-Changing Checkout Finance
Axio’s standout offering is its checkout finance model. By integrating directly with e-commerce platforms, consumers can buy now and pay in installments, smoothing cash flows without the hassle of traditional loans. This seamless financing solution benefits both buyers and merchants, increasing conversion rates and boosting revenue.
Building Credit Histories for the Underserved
Traditional banks often overlook self-employed workers and rural consumers. Axio’s innovative lending products help these individuals build their creditworthiness. By creating accessible credit histories, Axio opens the door to broader financial services, enabling long-term financial stability.
A Tech-First Approach to Lending
Agility is a key differentiator for Axio. By developing its tech stack in-house, Axio is rapidly adapting to evolving market demands. Their tech-driven infrastructure enables efficient credit risk management and delivers loans in real time – a major edge over legacy systems used by traditional lenders.
Prioritising Data Security and Compliance
Financial data is sensitive, and trust is paramount. Axio’s stringent data privacy measures and regulatory compliance, backed by its affiliation with the Digital Lenders Association of India, reinforce customer confidence and industry credibility.
Profitable, Scalable, and Resilient
With a revenue model rooted in interest earnings and processing fees, Axio leverages strategic partnerships with banks to scale lending. Their low non-performing asset (NPA) rate reflects sound risk management and reliable customers, cementing their financial health.
When COVID-19 disrupted the lending landscape, Axio demonstrated resilience by adapting to borrower needs and moratorium policies, proving their adaptability to future uncertainties.
Axio’s innovative solutions are closing the credit gap in India by combining technology, inclusivity, and responsible lending. Their journey provides valuable lessons for fintech entrepreneurs and stakeholders alike — success lies in leveraging technology, maintaining customer trust, and remaining agile in a dynamic market.