How WYLD is Empowering Social Media Users to Earn Cashback

In a world where social media shapes consumer behaviour, the WYLD app is turning everyday users into influential marketers. Anisha, a college student, is at the forefront of this shift, leveraging WYLD to earn cashback on her purchases simply by sharing her experiences online.

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Our students visited WYLD’s co-founders Dishant Sanghvi and Rij Eappen at their headquarters in Bombay, to understand their business model and how they make money.

Watch this podcast to learn how WYLD is taking online marketing to the next level:

Leveling the playing field: Influence for all

Anisha isn’t a mega-influencer with millions of followers, but with WYLD, she doesn’t need to be. 

This app allows users like Anisha to monetise their influence by promoting brands on their social media channels. Through WYLD, Anisha earns cashback for simply doing what she loves — sharing her favourite products and recommendations online. She represents a new wave of influencers who, while not household names, hold sway in their communities. WYLD is harnessing this potential, democratising influencer marketing and making it accessible to millions across India.

In a country with over 10 million content creators, only a select few currently manage to profit from their online presence. WYLD changes this status quo by assigning a “Wild score” to users. 

Unlike traditional metrics that focus on follower count, the wild score emphasises genuine engagement—ensuring that brands work with authentic voices rather than just large followings.

A win-win for brands and users

For brands, WYLD offers a unique advantage: real customers become brand advocates. Instead of splurging on high-budget endorsements, brands pay users to spread the word. This creates a win-win scenario where brands receive authentic promotions and users get cashback on products they love. 

After its Shark Tank appearance, WYLD has attracted interest from over 1,000 brands, a testament to its appeal and the growing demand for innovative influencer marketing solutions.

WYLD’s cashback model also encourages consumer spending. By rewarding users for social sharing, it fosters a mutually beneficial relationship that drives brand awareness and user engagement.

Engaging rural influencers

WYLD isn’t just focused on urban areas; it sees potential in rural influencers too. WYLD’s future plans include empowering influencers from rural regions, enabling them to participate in the digital economy and bring diverse voices into the marketing mix. By bridging this gap, WYLD could reshape the influencer landscape in India, making it more inclusive.

Redefining influence: The future of social currency

The influencer economy is booming, with the global market expected to reach £28 billion by 2028. WYLD capitalises on this growth by using an approach that values engagement over follower count and promotes genuine connections that foster lasting brand relationships.

Much like social credit systems seen in the media, WYLD’s model hints at a future where influence becomes a tangible social currency. In this new age, everyone with a social media account has the potential to be an influencer and earn from their digital presence.

Final thoughts: WYLD’s vision for the future

WYLD is a breath of fresh air in the influencer marketing space, offering a solution for everyday users to turn their influence into value. For people like Anisha, this means being able to monetise her online activity without having celebrity status. With its inclusive vision and innovative approach, WYLD is not just changing how brands connect with audiences, it’s building a future where everyone has the power to influence and benefit. With that said, the next time you share a product you love, think about what that post could mean. With WYLD, your influence could finally pay off.