How Rockman Industries Manufactures Durable Alloy Wheels

Rockman Industries, the auto-component arm of the Hero Group, is revolutionising the alloy wheel market from its sprawling 40-acre facility in Tirupati. 

Kaushik Manna, CEO of Rockman Industries, takes the OffCampus team through the intricate world of manufacturing, revealing how Rockman expertly employs die-casting techniques. Meanwhile, Chairman and Managing Director Suman Kant Munjal, alongside Ujjwal Munjal, delve into Rockman’s rich history, tracing the company’s journey from its earliest days to the powerhouse it is today.

As a leader in the Indian alloy wheels manufacturing industry, Rockman has an installed capacity of 13 million alloy wheels annually. Rockman’s dedication to quality and innovation has turned it into a global manufacturing powerhouse, exporting high-quality products to countries like Germany, the US, and France. 

Rockman Industries: A Market Leader in Mobility

From its roots as a motorcycle and scooter wheel manufacturer, Rockman has evolved into the go-to supplier for alloy wheels in India. This journey started with a strategic pivot in 2014 when the company shifted its focus to alloy wheels, now generating 60% of its revenue from this segment. Today, Rockman produces over 2 million alloy wheels annually for four-wheelers, leading the way with quality and reliability that major Original Equipment Manufacturers (OEMs) trust.

The Seven-Step Process of Alloy Wheel Production

The journey of an alloy wheel begins with raw aluminium and culminates in a finely crafted, durable product, thanks to Rockman’s meticulous seven-step process. Using advanced high-pressure, low-pressure, and gravity die casting technologies, Rockman ensures that each wheel meets strict durability and safety standards. This commitment to innovation enables Rockman to stay ahead of the curve, delivering products that stand up to the demands of modern driving.

Three-Coat Painting: Ensuring Durability and Aesthetics

Rockman applies a robust three-coat painting process that protects the wheels from corrosion and enhances their visual appeal. This attention to aesthetic detail reflects the brand’s commitment to both form and function, allowing customers to trust in the durability and elegance of every wheel.

Precision in Packaging and Logistics

Rockman’s dedication doesn’t end on the assembly line. With a keen focus on logistics, the company tailors its packaging and distribution to meet diverse customer requirements. Strategic partnerships with leading OEMs ensure that each product arrives safely and efficiently, underlining Rockman’s end-to-end commitment to excellence.

A Global Powerhouse with Indian Roots

Rockman’s ability to export to international markets is a testament to the quality and reliability of Indian manufacturing. The company’s products reach global hubs like Germany, the US, and France, proving that Indian innovation can compete on the world stage. This global footprint also underscores Rockman’s commitment to spreading high-quality, reliable automotive solutions far beyond its homeland.

Adapting to the Future: Rockman’s Role in the EV Revolution

As electric vehicles (EVs) gain traction worldwide, Rockman is preparing to meet new demands. EVs present unique requirements for wheels, and Rockman is poised to adapt its technologies to maintain leadership in a rapidly evolving market. By staying ahead of technological trends, Rockman ensures that its products are future-ready, aligning with the shift towards sustainable and electric mobility.

Sustainability in Manufacturing: Responding to New Market Dynamics

The automotive industry is seeing a rise in vehicle leasing and rentals, especially in urban areas. This shift is encouraging manufacturers to rethink production strategies to cater to new consumption patterns. Rockman’s commitment to quality assurance at every production stage ensures that each wheel is built to last, aligning with sustainability trends and the changing dynamics of vehicle ownership.

Investing in Strategic Infrastructure

The location of Rockman’s Tirupati plant isn’t just about land space; it’s about logistical efficiency. Positioned strategically to cater to both regional and international customers, the plant enables Rockman to maintain timely deliveries and manage logistics with precision—a crucial factor in modern manufacturing.

Precision, Innovation, and a Vision for Global Impact

Rockman Industries’ journey from local leader to global powerhouse highlights the brand’s unwavering focus on quality, innovation, and adaptability. As the automotive industry transforms, Rockman’s dedication to crafting durable, high-quality wheels—supported by cutting-edge technology and an eye for sustainability—keeps it firmly positioned at the forefront of automotive manufacturing. In a world that’s constantly moving, Rockman is setting the wheels of progress in motion, one alloy at a time.

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