Hop Electric: Powering India’s Electric Vehicle Revolution with Innovation and Growth

The Off Campus team recently explored Hop Electric’s manufacturing plant, office, and flagship store to uncover the secrets behind their EV scooter success. Founded in 2020 by Ketan Mehta, Nikhil Bhatia, and Rahil Gupta as an extension of the Rays Group, Hop Electric has quickly scaled to produce 1,25,000 scooters annually, with over 150 outlets across 15 states. Targeting a ₹300 crore turnover by next year, they’re set on becoming one of India’s top five motorbike brands.

In just three years since its founding in 2019, Hop Electric has become a driving force in India’s electric vehicle (EV) market. With over 30,000 electric bikes sold and 150 outlets opened, Hop Electric has proven that EVs are more than just an eco-friendly option—they’re the future of transportation. At the core of Hop Electric’s rapid rise is a dedication to innovation, customer experience, and a forward-looking vision that extends beyond selling vehicles.

Pioneering Growth and Technology

Hop Electric’s success isn’t just in numbers; it's in the cutting-edge technology and customer-centric design behind its electric scooters and motorcycles. By offering app-controlled features, they’re addressing key consumer pain points like range anxiety and ease of maintenance, positioning their vehicles as reliable, convenient, and accessible.

Founders with Vision and Drive

Hop Electric’s co-founders launched their entrepreneurial journey at the young age of 17, driven by a passion for climate solutions. This experience fostered a commitment to climate tech and propelled Hop Electric’s relentless focus on R&D. Their dedicated facility for battery design and vehicle testing ensures that their products stay at the forefront of EV technology.

Expanding Horizons with Local Sourcing and Franchises

Currently sourcing battery cells from China, Hop Electric has ambitious plans to produce them domestically within the next 18-24 months—a move that will strengthen supply chain control and support local manufacturing. Their expanding franchise model, which offers investment options with substantial profit margins on vehicle sales, further highlights Hop’s unique approach to reaching a broader customer base while fostering community investment in EV infrastructure.

The Bigger Picture: Building a Holistic EV Ecosystem

Hop Electric isn’t just looking to lead in the two-wheeler category; the brand has a 10-year vision to create a comprehensive EV ecosystem. Their long-term goal is to control the entire EV chain, from sourcing and manufacturing to customer service, financing, and beyond. This strategic approach aims to make Hop Electric a dominant player in the EV market, leveraging skills development, infrastructure investment, and supply chain partnerships to stay ahead of the curve.

Transforming Challenges into Opportunities

With rapid adoption of electric vehicles, Hop Electric has identified key challenges—such as the need for upskilling in EV tech and securing supply chain relationships—and turned them into opportunities. By investing in education, infrastructure, and customer satisfaction, they’re establishing a strong foundation for future growth.

In Hop Electric’s journey, we see more than a story of startup success; we see the emergence of a brand committed to reshaping India’s approach to transportation and energy. Through a strategic blend of innovation, customer focus, and bold vision, Hop Electric is on track to lead a sustainable and electric future.

Watch the full video to gain insights into how an EV scooter business operates:

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