From Personal Need to National Brand: The Moms Co. Journey

What happens when a personal struggle turns into a full-fledged entrepreneurial venture? You get a brand like The Moms Co. - built by parents, for parents. In an insightful conversation, founders Mohit and Malika Sadani walk us through their journey of creating a safe, toxin-free skincare brand, their learnings from building a business from scratch, and the emotional resilience it takes to scale and eventually exit.

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Watch the video to learn more about how a personal struggle turned into a pioneering brand.

A business born from a mother’s concern

Malika, frustrated with the lack of safe skincare products for her child, realized she wasn’t alone. What started as a personal quest for clean, trustworthy ingredients turned into a business idea, one that would eventually redefine baby and maternal skincare in India. With Mohit’s background in consulting and retail, and Malika’s experience in finance and marketing, the duo built The Moms Co. with a clear focus: safety, transparency, and trust.

The big ideas that made The Moms Co. stand out

• Safe isn’t just natural: Not all “natural” products are safe. The Moms Co. went beyond the buzzwords, ensuring rigorous testing and scientific validation for every ingredient.

• Customer first, always: The founders spent hours talking to mothers, understanding their pain points, and refining products based on real feedback. This hands-on approach helped them create solutions that truly mattered.

• Agility in action: The original focus was baby care. But listening to customers led them to expand into maternal skincare, ensuring mothers weren’t left out of the equation.

• Building trust, one ingredient at a time: Transparency became their strongest marketing tool. Every label, every communication was crafted to educate and reassure parents.

• Smart fundraising, smarter scaling: The Moms Co. didn’t chase capital blindly. They raised funds when necessary and used them strategically, balancing growth with sustainability.

• Culture matters: Beyond products, they built a work culture rooted in empathy. Employees felt valued, heard, and empowered—something that translated directly into brand loyalty

• Fast forward to the brand’s acquisition: their strategic exit was not just about financial gain but about ensuring the brand continued to thrive. Mohit and Malika understood that growth required fresh leadership, and they made the transition seamlessly.

The takeaway? Build with purpose. scale with integrity.

The Moms Co. isn’t just a business case study; it’s proof that entrepreneurship, when fueled by genuine intent, can create lasting impact. Whether you’re building a startup or a legacy, the lesson is clear: listen, adapt, and stay true to your core mission.