From Classroom to Cash Flow: How Masters’ Union Students Raised ₹15 Lakhs in a Single Day

At Masters’ Union, we firmly believe that the best way to learn is by doing. This philosophy is brought to life through the Dropshipping Challenge, a core component of our curriculum that immerses students in the real-world dynamics of building, scaling, and running a business. This year’s challenge was no exception, showcasing the entrepreneurial spirit, creativity, and business acumen of our students.

What is the Dropshipping Challenge?

The Dropshipping Challenge is a hands-on exercise where students create their own businesses from scratch. They are tasked with identifying the right product fit, developing a marketing strategy, negotiating with vendors, managing logistics, and ultimately generating revenue. The challenge is designed to simulate the end-to-end experience of running a business, equipping students with the skills needed to become future business leaders.

Key skills honed during the challenge include:

• Product Selection: Identifying market demand and choosing the right product.

• Marketing and Branding: Crafting compelling campaigns to attract customers.

• Negotiation: Securing the best deals with vendors and suppliers.

• Scaling Strategy: Growing the business sustainably.

• Financial Acumen: Managing profitability and revenue generation.

This initiative is part of the First Pay Cheque Challenge (FPC), where first-year students earn their first income through various pathways, including professional internships, startups, dropshipping, and the Global Immersion Programme.

The Dropshipping Mela: Entrepreneurial Excellence of Undergraduate Students

This year’s Dropshipping Mela was a high-energy sales fair held at WorldMark, Gurgaon. 160+ students formed 43 teams to showcase their businesses. The mela provided students with the opportunity to interact with real customers, execute sales strategies, and test their business models in a live environment.

Key Highlights of the Dropshipping Mela

1. Record-Breaking Sales: Team Silvermark achieved the highest single-day sales at ₹1,74,500, surpassing last year’s record of ₹1,53,040.

   • The total sales across all teams exceeded ₹15,00,000, a testament to the students’ hard work and strategic execution.

2. Outstanding Performances:

   • Team High Livers sold out their entire stock of digital cameras, even experiencing oversold demand.

   • Team Khuraak also achieved a complete sell-out, demonstrating exceptional product selection and marketing.

   • Team Selldora not only made sales worth ₹98,000 during the mela but also secured a B2B order worth ₹6,71,927.

3. Customer Engagement:

   • Over 1,500 customers were catered to during the fair, providing students with invaluable insights into consumer behaviour and preferences.

4. B2B Success:

• In addition to the ₹15 lakhs in sales generated during the mela, students secured B2B orders worth approximately ₹9 lakhs, further highlighting their ability to scale and diversify revenue streams.
  
  

Why the Dropshipping Challenge Matters

The Dropshipping Challenge is more than just an academic exercise; it is a transformative experience that prepares students for the complexities of the business world. By immersing themselves in every aspect of running a business, students develop critical skills such as decision-making, problem-solving, and financial accountability.

This initiative underscores Masters’ Union’s commitment to experiential learning, where theoretical knowledge is complemented by practical application. It is a hallmark of our approach to education, ensuring that our graduates are not just well-informed but also industry-ready.