MasterCamp

Strategic Marketing & AI

Learn and intern with the minds behind award-winning campaigns in an industry-immersive experience

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Co-designed and Delivered by

Duration:

9 Months

Includes 3-months virtual
internship

Mode:

Hybrid

Live Online + Optional
In-person

Format:

Hands-On

Training on Industry tools

Suited For:

Aspiring Marketers

Students, Early Marketing professionals, Professionals looking to switch

Forbes has listed Marketing as one of the
Top 5 Fastest-Growing Careers

Due to high demand for skilled marketers, the career and salary grow in leaps with increasing years of experience.

Source: Glassdoor Salaries

Salary Growth in LPA v/s

Increasing Years of Experience

Open Doors to a Wide Variety of Roles

Pick a unique career path from a wide range of options

Advertising & Promotions

Ad Account Manager

Art Director

Media Buyer

Content Management

Social Media Manager

In-house Content Creator

Influencer Marketing Manager

Brand Management

Employer Branding Manager

Public Relations Specialist

Community Manager

Marketing Analytics

Market Research Analyst

Marketing Data Analyst

Consumer Insights Specialist

Digital Marketing

SEO/SEM Specialist

Email Marketing Specialist

E-commerce Marketing Specialist

Growth Marketing

Retention Marketing Manager

Marketing Strategist

Affiliate Marketing Manager

A Few Schbangin’ Campaigns

Schbang has repeatedly produced viral campaigns that have generated winning results for
its running roster of Fortune 500 clients.

1 Britannia Biscafe

CoffeeKaBetterHalf

Strategy:

Leveraged the ‘Koffee’ connection with Karan Johar to launch a massive curiosity-generating campaign

Results:

Total Social Media Reach of 645.5M and Total engagement of 2.7M

Over 300 additional memes made 22.5million people laugh!

Paparazzi collaborations & trending on twitter generating 12k+ tweets

100 influencers reaching 24million people

2Cr worth of products sold

2 Swiggy Instamart

Khali ka Khaali Kart

Strategy:

Created over 2000 personalised Khali memes as responses to each consumer’s unique DM and made the campaign the talk of the town

Results:

Impressions of over 1.7M, Follower growth of over 15 % and an all-time high engagement rate of 25%!

Campaign coverage by over 10 media outlets

100% conversion from follower to customer of the 2000 DM’s

Schbang Case Study

3 H&M South Asia

Brighter Than Ever

Strategy:

Released a visually bright ad film with known faces from the entertainment industry in a catchy and fresh storyline emphasizing individual self-expression

Results:

4 million views on Social Media

Campaign covered by all entertainment media outlets like Grazia, MOM, Elle India, etc.

4 Dominos India

A Fiery Surprise-
Red Hot Range

Strategy:

Staged an on-ground activation with burning billboards and delivery baskets that captivated the crowd’s attention

Results:

PR Covered by 10+ Top media outlets

Reels and UGC content went viral of the staging

Programme Highlights

Internship Experience with Schbang

Work on projects to gain valuable experience in the 3-month virtual internship with Schbang

Get Expert Training in Essential Tools

Gain hands-on training in widely-used modern marketing tools like Kaiber AI, Stable Diffusion and Firefly

Keep Up with the Changing Landscape

Learn how to keep up with emerging trends using moment marketing, hyper-personalization of content, AI-integration etc.

Holistic & Integrated Curriculum

The course is integrated & covers the entire lifecycle of marketing, starting from market research to the last step of campaign launch & optimisation

Meet Your Masters

Chirag Shah

Vice President at Schbang

Teaching:
Consumer Neuroscience

Clients:
Britannia, Prime Video, Marvel+Disney

Radhika Raheja

Associate Vice President at Schbang Academy

Teaching:
Marketing Strategy

Clients:
Swiggy Genie, Fevicryl, Hamleys
India

Ayush Vyas

Executive Vice President at Schbang

Teaching:
Advertising & PR

Clients:
Hotstar, Netflix, Jio

Rhea Amin

Associate Vice President at Schbang

Teaching:
Marketing Content & Communication

Clients:
Ashok Leyland, Godrej, Akasa
Airlines

Puru Agarwal

Group Creative Manager at Schbang

Teaching:
Marketing Content & Communication

Clients:
Fevicol, Domino’s, Porsche

Aashka Mehta

Associate Group Media Manager at Schbang

Teaching:
Marketing Technology & Analytics

Clients:
Cipla, Crompton, Tata Comms

Smith Shah

SEO Manager at Schbang

Teaching:
Marketing Technology & Analytica

Clients:
Cipla, Nivea, Saffola

Experiential Interventions

Learn by doing it all!

The
Consulting
Challenge

Make teams, identify a local small business and consult to help them grow

The
Dropshipping
Challenge

Market and sell your goods and services to compete for maximum profit

The
Creator’s
Summit

Create & Scale up your own personal brand on Social Media

Offline
Marketing
Trek

Explore a local indian market with your cohort and bring a traditional business online

Teaching Plan

Highlights

120 hours of live classroom teaching by experts

Interactive community-led workshops every month

Get expert training in universally-used tools like Firefly, Otter AI, Semrush, etc

12 weeks virtual internship with Schbang

Term 1

Module 1 - Marketing Strategy

Market Scanning

Segmentation & Market sizing

Marketing Mix analysis

Tool: SPSS Analysis

Experiential Interventions (OutClass Activity)

Dropshipping

Module 2 - Knowing your customer

Motivations & attitudes

Crafting Perceptual maps

Decoding the customer schema

Mapping customer journey

User Psychology & Design

Nudging & Behavioural Economics principles in Marketing

Module 3 - Market Research

Exploratory Research: Holding FGDs and ethnography

Creating the Price Mix: conjoint analysis

Competitive position: Multidimensional scaling

A/B testing and optimization

Tool: Tableau

Term 2

Module 4 - Branding

Brand Identity System

Crafting Brand resonance

Brand asset valuation

Knowing the ‘how’ of brand audit

Brand Tracking

Tool: Ad manager

Module 5 - Social Media & Digital Marketing

Creating a promotion mix

Content & Community

Growth hacking & performance marketing

Social media & Influencer marketing

Brand storytelling in a digital world

PR & Media Relations

Tool: IG, FB, YT Analytics

Experiential Intervention (OutClass Activity)

Creator’s Challenge

Term 3

Module 6 - AI, Tech & Design in the Marketing Landscape

Marketing technology & Analytics

AI ML in Marketing

Design for great user experiences

Creating Industry specific solutions

Tool: Figma, AI Tools

Module 7 - Promotions, pricing & Closing the Loop

Taking the brand to the market/Brand’s ride to the market

Crafting distribution strategies & promotion plans

Inducing Purchase

Colour theories & Designing the CTA

Product Design, Logo & Merchandising

Website & Preaching brand aesthetics

Design Principles

Tool: No code tools for designing websites

Career Development Journey

During the programme, each student will receive personalised assistance from the Career Services Team at Masters' Union following the given schedule:

Step 1

Mentor Allocation

1:1 Mentor Allocation
Domain Specific Resume Tailoring

Step 2

Personal Branding

Create & Deliver Your Own Elevator Pitch
Strategic LinkedIn Profiling

Step 3

Presentation Workshops

Improving presentation skills
Navigating professional situations

Step 4

Interview Preparation

Mock Interviews & Group Discussions
Salary Negotiation Workshop

Step 5

Domain Workshops

Teamwork and Conflict Management Workshops
Industry/Functional/Role-Based Workshops

Step 1

Mentor Allocation

1:1 Mentor Allocation
Domain Specific Resume Tailoring

Step 2

Personal Branding

Create & Deliver Your Own Elevator Pitch
Strategic LinkedIn Profiling

Step 3

Presentation Workshops

Improving presentation skills
Navigating professional situations

Step 4

Interview Preparation

Mock Interviews & Group Discussions
Salary Negotiation Workshop

Step 5

Domain Workshops

Team Management Workshops
Industry/Functional Workshops

Is this programme right for me

Talk to Masters’ Union admissions’ team to understand if you
are a good fit for this programme.

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Programme Outcomes

Intern with Schbang

Top 20 students get a 2-month paid offline internship with Schbang and work on exciting projects with actual clients.

Intensive Skill Development

Cultivate a comprehensive skill set and master diverse tools to set you up for a successful career in marketing.

Build a Portfolio

Develop a body of work by compiling all the creative output you’ve generated throughout the challenges, workshops and the internship.

Interview Prep & Mocks

20% of the course is focused on career development. You get access to exhaustive interview prep from Masters’ Union’s highly decorated Careers Advisory Team.

Learn within a Creative
Community of Marketers

Personalised mentoring built into the programme

Receive 1:1 mentorship from marketing experts who will specifically help you chalk out your career goals and trajectory.

Build expertise in essential tools

Get hands-on training from experts in marketing tools used industry-wide like:
Firefly , Jasper
MidJourney , Click Up

Gain direct insights
from passionate marketers

Experts teach what they hire for. They share real-life case studies and projects from their day-time jobs.

Build a Lifelong Network

Create lasting relationships in the industry with peers, mentors and masters in the 3-weekend long residencies.

Fees & Financing

Starts at INR 13,000/month

No cost EMI options available. View Plans

MasterCamp in Strategic
Marketing & AI

Admission Fee (Non-Refundable)

INR 17,700/- (All Inclusive)

Tution Fee

INR 2,71,400/- (All Inclusive)

Total Programme Fee (Non-Refundable)
INR 2,89,100 (All Inclusive)

Live sessions by Experienced Marketers from Schbang

The only hybrid programme with on-campus classes

Upto 30% Scholarship Available On Tuition Fee

Pursue Without Leaving Your Current Job

Get certified 3 Month Virtual Internship At Schbang

The Course Fee is payable through Net Banking and Credit/Debit Cards. With our Corporate Financial Partnerships, you can avail Education Loans at 0% Interest Rate*.

Admission Process

Step 1

Online Application

Submit the online application along with the required documents.

Round 2 Deadline:
9th December 2023

Step 2

Attend Interview

Shortlisted candidates will be required to go through an online interview.

Round 2 Deadline:
12th December 2023

Step 3

Admission Decision

Selected candidates will be provided with an offer of admission to the programme.

Round 2 Deadline:
14th December 2023

Eligibility

Professionals looking to transition to a career in Marketing

Working professionals with 0-2 years of experience aiming to upskill themselves

College students/ Freshers looking to kickstart their career in Marketing

Frequently Asked Questions

What should I expect from the programme?

The 9-month MasterCamp in Strategic Marketing & AI , co-designed and delivered by Schbang, is a fully hands-on programme. During the duration of the programme, you should expect rigorous industry immersive training inclusive of outcome-driven learning experiences. The programme also comes with a certified 3-month-long virtual internship & multiple live projects to build your portfolio.

What should I NOT expect from the programme?

The MasterCamp in Strategic Marketing & AI does not follow a conventional pedagogical approach that is fully focused on theoretical knowledge. The programme curriculum is meticulously structured to enable hands-on learning through real-life projects, internships & apprenticeships. However, you should not expect guaranteed job placements upon completion of 6 months.

Who should apply for this programme?

This programme is structured to cater to the learning requirements of undergraduate students as well as young professionals looking to upskill themselves and kick-start their career in marketing. However, everyone with an interest in marketing is encouraged to apply.

My current role does not include exposure to Marketing. Does it make sense for me to opt for this programme?

Yes. If you have 0-2 years of experience and are aiming to upskill yourself or transition to a career in Marketing, this programme is apt for you.

Is it mandatory to participate in projects?

Participation in hands-on projects under the mentorship of Experts from Schbang helps you to become industry-ready. It is mandatory because these projects contribute to a significant part of your total credits during the programme.

What does “Hybrid” teaching mode mean?

All the sessions in the MasterCamp in Strategic Marketing & AI are conducted live & online over Zoom.
To help the folks enrolled in the programme make the most out of their learning journeys - Masters’ Union will arrange for the students to attend the live sessions out of a coworking space across locations in India provided there is a significant number of enrolled students in that location.
We have found this arrangement to be effective for peer learning and forming genuine friendships as you work towards kickstarting your career in Marketing.

Is there a certification at the end of the programme?

Yes. Upon completion of case studies, boot camps, hands-on projects and in-person peer collaborations, you will be granted a Certificate of Completion by Masters’ Union and Schbang

What is the admission process for the programme?

Admission to this programme is a 3-step process. The first step is the submission of the online application along with the required documents. Next, the shortlisted candidates will be required to go through an online interview. Finally, the selected candidates will be provided with an offer of admission to the programme.

What is the programme fee for the MasterCamp in Strategic Marketing & AI?

The total programme fee for the MasterCamp in Strategic Marketing & AI is INR 2,45,000 + GST. However, you can avail no-cost EMI options, starting at INR 13,000/month, through our banking partners.

Can I get more than one scholarship?

No, a candidate is eligible for one scholarship only. It is noteworthy that scholarships are granted according to various criteria depending on factors like the candidate’s application, academic scores, work experience, if any, and performance in the interview

What is the payment fee schedule?

If you are offered a place on the programme, you will be notified of a specific date by which you must confirm acceptance and pay the non-refundable admissions fee deposit.

Is there any deferral or refund policy for the programme?

Currently, we are not offering the option to defer the admission offer. Those who cannot join the programme during the current intake are advised to apply again for the next intake.

What is the refund policy?

The application fee, admission fee, and tuition fee are all NON-REFUNDABLE.